I'm still learning and I'm wondering why poeple are tracking their landing pages. Are they tracking how many poeple visit the landing page and then see how many conversions they get. So how the landing page converts. Is that what poeple are trying to see when tracking a landing page? Does this tell them that they need to improve the page or something and if so, how would you know what to change? ... i'm guesing you just keep changing stuff to see whats better.