Tracking App Logins To Our Site Via Google Analytics

Discussion in 'Google Analytics' started by johnegood, Jan 26, 2013.

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  1. #1
    Hi, This is such an obscure and technical question, I hesitate to even ask. But here goes:

    Our site can be accessed either through a browser or an Ipad/Iphone app (soon, there will be an Android app too). I'm looking through Google Analytics from our website trying to see if there's a way to see how many users of the site have been made from the app. Any ideas?

    The most obvious place to find the data might be Analytics/Audience/Mobile/Devices. But does this data just have browser-based visits or accesses of the site by the app?

    Another possibility, would the network that app people come in on be identifiable? Under Analytics/Audience/Technology/network, I see many networks. Are some of these identifiable as apps?

    Or, under Analytics/Audience/Technology/browser, I see the visits by browser. One of these is Safari. In October 2012, I see
    1,794,807 visits by Safari. This can be broken down by version of safari. Are one of these a mobile only version? Of course, a mobile browser visit is different than an app accessing the site. The data is by version of browser (ie 534.57.2) with number of visits.

    Anybody else have any ideas?
    I hope this is OK, I'm going to mention the site by name: Spellingcity.com

     
    johnegood, Jan 26, 2013 IP
  2. kaliborobb

    kaliborobb Member

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    #2
    I believe this can be done by setting up event tracking. But will require you to tag every clickable event. More on event tracking here:https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

    This will simply file some JavaScript code for every event you run. Another option can be Virtual Pageviews.https://developers.google.com/analy.../gajs/asyncMigrationExamples#VirtualPageviews

    But this will really consider app events as page loads also and may throw off some numbers if you are really distinguishing pageviews from app events. This is how I would personally do it. But this already exist also: iOS native app trackinghttps://developers.google.com/analytics/devguides/collection/ios/

    And Android native app trackinghttps://developers.google.com/analytics/devguides/collection/android/

    both of which I haven't tried the latter 2.
    ​
     
    kaliborobb, Jan 27, 2013 IP
  3. johnegood

    johnegood Active Member

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    #3
    Thanks. Event tracking seems worth checking out. There are also analytic packages designed for us in apps. Anybody checked them out?
     
    johnegood, Jan 27, 2013 IP
  4. kaliborobb

    kaliborobb Member

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    #4
    kaliborobb, Jan 30, 2013 IP
  5. Royalbluestuey

    Royalbluestuey Member

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    #5
    If I am reading your question correctly you want to track traffic arriving at your site from the app, this traffic would be Direct? Do you have access to the code of this app?

    If I am correct I would code the link in the app so that it is parameterised

    http://www.mysite.com?source=myapp

    Then you can just segment traffic with myapp in the landing page

    Does that make sense or have I misread your question?
     
    Royalbluestuey, Feb 1, 2013 IP