Tracking Adwords campaigns in Omniture

Discussion in 'Traffic Analysis' started by beyondelectricdreams, Jan 11, 2009.

  1. #1
    I set up my code, and the data is reporting just fine, but now I'm having some issues identifying the Adwords campaigns traffic.

    Also how do I set up goals like in analytics? i.e. "visits to this page" or "number of times file downloaded"?

    Any help would be greatly appreciated, I spent an hour going through all the manuals and tutorials but it's hard to make any sense of all that info.

    Thanks
     
    beyondelectricdreams, Jan 11, 2009 IP
  2. Tatvic Analytics

    Tatvic Analytics Peon

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    #2
    For Omniture :

    You will need to go to admin console and and paid trafic setting where you need to specify the query param used when paid traffic is coming to your website for e.g. if traffic is coming from adwords and you havent set any query params on destination URL , it will be gclid by default. So you need to specify gclid in omniture so it separates that traffic.

    Omniture doesnt have any concept like goal ,but you can do that in Google analytics using goal setting features.

    For file downloads you will need to use onclick or onsubmit and then send javascript call from there on !

    Hope this helps ! let me know if you need more details.

    Thanks,
    Ravi
     
    Tatvic Analytics, Feb 18, 2009 IP
  3. paidlook

    paidlook Peon

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    #3
    Is there any particular link or blog or ebook tutorial to learn to set up tracking for pay per click campaigns through Omniture Sitecatalyst? As everyone is very flexible with analytics, so suddenly entering into Omniture and again setting up the omniture tracking is quite difficult.
     
    paidlook, Apr 19, 2010 IP