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Tracker for Google Ads (other than GA)?

Discussion in 'Traffic Analysis' started by aksanar, Jul 26, 2019.

  1. #1
    Any reasons to use a tracker other than Google analytics for Google Ads?
    SEMrush
     
    aksanar, Jul 26, 2019 IP
    SEMrush
  2. SolaDrive

    SolaDrive Well-Known Member Premium Member

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    #2
    I suppose to confirm that what they are reporting is accurate?
     
    SolaDrive, Mar 28, 2020 at 2:23 PM IP
  3. and_kho_

    and_kho_ Peon

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    #3
    I guess it all depends on how complex your sales process is, for classical e-commerce with an order form you can trigger always trigger a goal with a conversion value directly from the website.
    For B2B the sales process is usually more complex and Google Analytics would not work or even for subscription based products.
    I'm actually working on a SaaS to solve this exact problem!
     
    and_kho_, Apr 1, 2020 at 4:45 AM IP