1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Track Sale online and offline

Discussion in 'Google AdWords' started by randeepsingh, Mar 15, 2015.

  1. #1
    How do you propose to track the following scenario:

    Customer clicks on the add, than instead of making purchase online, makes a phone call and buys offline?

    is there any option to track above mentioned process?

    Regards,
     
    randeepsingh, Mar 15, 2015 IP
  2. Ethan Alvin

    Ethan Alvin Active Member

    Messages:
    742
    Likes Received:
    55
    Best Answers:
    0
    Trophy Points:
    65
    Digital Goods:
    9
    #2
    1. Simple survey by asking the customer where he/she chanced upon your ad
    2. If you're in the testing phase and would like to figure out what are your profitable marketing channels, you could put a simple coupon code in your ad, and ask customers to mention it when conducting the transaction offline.
    3. Measure correlation between the running of your ads & sales, while keep the rest of your traffic channels silent. This helps you to see a salient relationship.

    Just my 2 cents.
     
    Ethan Alvin, Mar 17, 2015 IP