When coming to tracking our conversion from the Adwords campaign, shall we targeting on the landing page or just one particular point or place of the page? Please help me as I am a bit confuse when coming to this. Thanks
To track conversions from Adwords, you put a code snippet on the conversion page, not the landing page. Keep in mind that conversion is not a click, conversion is an action which you want a visitor to take. So, for example, if conversion for your site means signing up, you put a code snippet on "thank you for signing up" / "members' home" page.