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Totally new to adwords... why are some of my keywords inactive?

Discussion in 'Google AdWords' started by IXM, Sep 24, 2006.

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  1. #1
    It seems like adwords is making certain keywords I selected active and deactivating others randomly. The phrase that seems to get the best results is inactive and I can't make it active again, what should I do?

    Nick
     
    IXM, Sep 24, 2006 IP
  2. kevingibbons

    kevingibbons Guest

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    #2
    The easy way to make the keyword active again is to increase your bid.

    The cheaper way would be to increase your quality score by improving the relevance of your landing page and ad text (including the keyword in title or description).
     
    kevingibbons, Sep 24, 2006 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    GuyFromChicago, Sep 25, 2006 IP
  4. IXM

    IXM Peon

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    #4
    Well my stuff randomly started showing up on content sites. Everything shot up in price too, rather scary.
     
    IXM, Sep 25, 2006 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #5
    It's not random.
     
    GuyFromChicago, Sep 25, 2006 IP