HELP! Ok, so I work as a marketer for personal development seminars B2B. I'm collaborating with my business partner to write an e-book on how to change anything you want in your life (stop smoking, lose weight, increase self-esteem, pick your ailment). In layman's terms, how the frick do I make this the massive success online that I know it could be? I've been looking at Aaron Wall's SEO book...is it any good? Is it worth the price? Budget is really tight nowadays, but I'll do whatever it takes to get it done. I just need professional advice here. Are there other ways or vehicles I should look at? Thanks and cheers Pierre Luc www.preceptadvantage.com
Try to post some articles, Post on blogs, Share links, share your tips with other people. Use forums to share your ideas, use hits generating websites. All of these can help. And aaron wall seo book is good but not the last thing. There are so many thing you can do.
You've already made a grat start joining this forum. I have received a tremendous amount of good avice here.
I would browse this forum before purchasing aaron's seo book because you can get the same info here. As for what one said about hit generating websites, NO! Do not go that way, it will provide nothing to you but bot traffic which equals no conversion. check out everything here to find what you need to be successful!
Take some time to understand what your target audience does online... where they get their news, what they're reading & buying, etc. Use that information to begin whether it's contributing some "teaser" info to a news site or industry resource, buying links on a high traffic industry site or blog, networking on a niche forum, etc. Be creative and leverage what you know about your target audience. It's always easier to start with your target and then spread to the more general masses as you have success.
You can listen to my BlogTalkRadio show from last night that was on writing and marketing e-books. My guest was a published author and e-book author in a similar situation to you (not targeting the "online crowd" necessarily, and needing a wider appeal). You can check the archive at www.blogtalkradio.com/chicktech. I'd suggest putting market research into things. Look at competing books and e-books and how they're doing or who's reading them. See what they're doing to promote themselves (are they sending press releases? are they buying ad space? etc.). That will give you a good idea of where to start. Jenn