I'm trying to figure out the total cost of running a ecommerce site. I do not have a lot sales so I think I'm paying too much. Additionally, I'm trying to figure out costs so as I grow I don't put myself in a rut by lowering prices too much at the onset. If you can provide similar data and size of your biz I would appreciate it...otherwise I may have to close up shop. I get on avg 15 txn. Per $120 txn I'm making ~$3.55. In the end, I can't justify spending time and dev resources for $4x15. The site is in the wedding favor industry $80<- CGS (50% markup on goods) ~$20 for CPC (20 clicks to convert to 1 txn. Is this good?) ~$10 for free shipping $3.25 -> PayPal txn fee $2 -> PayPal monthly fee ($30 for 15 txn) $0 -> Cart (oscommerce) $1 -> hosting + SSL $0.10 -> Fulfillment (my time to fulfill) $0.10 ->servicing/CS (my time to fulfill) The way i think about...these are the things I have to do... Promotion Advertizing SEO PPC Comparison Site Host my catalog / Checkout Shopping Cart Risk tools Payments Gateway Merchant Account Alternatives - PayPal, Amazon, etc. Servicing IM software Staff Fulfillment tools / drop shippers People