Almost all Schema factors dropped significantly and backlinks (authority signals) were more important this past month. #1 Number of distinct entities used (up 1 spot) #2 Number of unique LSI words used (down 1 spot) #3 Number of referring domains (up 37 spots) #4 Number of backlinks (up 95 spots) #5 Number of No Follow backlinks (up 69 spots) #7 Number of Do Follow backlinks (up 103 spots) #12 Entities in sentences (only factor that didn't change positions in the top 200) #72 Number of internal links (up 69 spots) #73 Number of images (up 66 spots) #76 Number of H2 tags (up 19 spots) #80 Variations in meta description (down 8 spots) #88 Number of H3 tags (up 21 spots) #154 Number of social pages (entered the top 200) #160 Has privacy policy (down 64 spots) #173 Has schema markup (down 69 spots)
All these factors are very significant in SEO, But Unique and Good quality content is king all the time.
There's no website without content, so this goes without saying. Though 99% of people don't even understand what "good quality content" entails. There's more to it than putting words on a page with good grammar and punctuation.
A private group of SEO testers using APIs from all the major SEO platforms like ahrefs, SEMRush, etc. Covering all niches, site ages, backlink profiles, etc. It's then calculated with a custom program of over 300 million measurements, updated hourly. The most important thing isn't what "place" a factor ranks, but to include it in your SEO. Because most may only know of or use a dozen or two of the top 200 factors. If one would include 50-75-100 factors no matter what "place" that factor ranked, would allow them to outrank a competitor only using 12-24 factors.
If you use those Tools you are pretty misguided. There is personized search and that throws your generic answers pretty much off. Allt hose tools are smoke sellers. Guiding those people who trial behind.
Pretty ignorant statement when you don't even know what's all involved. They're not being used in the way 100% of their subscribers use them.