What Are Top PPC Management Tools Offered By 3rd Party Vendors - Why should we consider private tools by these 3rd party vendors vs the free ones like conversion and website optimizer by google ( dot ) com
depends. it's like government schools vs private schools. simple as that Govement (Default) ones are cheap or free of cost, hard to get interface with not so many friendly features whereas paid ones (the private tools) gives broad features and data analysis in more simple ways and allows you more control with ability to combine multiple data sources and show them up as unified. Depends on the choice, the account, the niche and the budget. I wouldn't ask a local stationary seller to use expensive tools to manage their account where as for an eCommerce store these tools are must.