If you had to establish a ranking of the best PPC programs, what would you use as criterias and what weight would you give to each of them? I assume it would have to be 2 rankings, one for publishers and one for advertisers. What do you think of this? For Publishers: - Support - Payment methods and payment periods - Statistics - Usability - Average CPC - Average CTR - Look & Feel + Display speed of the ads - Country coverage - Ads formats flexibility - Referral program - Company reputation For Advertisers: - Support - Payment methods and payment periods - Statistics - Usability - Volume of traffic - ROI - Ads formats flexibility - Company reputation Please give me your thoughs and I'll update this with your feedback. What am I forgetting?
Also the owner of the PPC program should know how to use their own site. You may think this is strange what I have just said, but over my six years of approving affiliate programs for my affiliate programs directory, I have come accrossed over at least 20 affiliate programs where they have not even set up their affiliate program properly. For example, the referral urls are not quite configured or working, they say they have 2 tier when they have not even set it up and it's still a 1 tier program, etc.
For Advertisers: - Volume of traffic - ROI - Payment methods and payment periods - Statistics - Usability - Support - Company reputation - Ads formats flexibility
Ok, the order of the criterias was not meant to be for the priority. I guess we should give some points to each of them to build a kind of equation. So, for example. For Publishers: - Support [1 point] - Payment methods and payment periods [2 points] - Statistics [1 point] - Usability [1 point] - Average CPC [3 points] - Average CTR [3 points] - Look & Feel + Display speed of the ads [1 point] - Country coverage [2 points] - Ads formats flexibility [2 points] - Referral program [1 point] - Company reputation [1 point] For Advertisers: - Support [1 point] - Payment methods and payment periods [2 points] - Statistics [2 points] - Usability [1 point] - Volume of traffic [3 points] - ROI [3 points] - Ads formats flexibility [1 point] - Company reputation [1 point] Getting closer?
When it comes to PPC programs you have to get trust. That is the major thing that you will need for success. Without trust you will not have much to work on. Getting trust with PPC is much harder than alot of other types of affiliate programs. The reasons for this is because you are likely to get flamed more easily by people that will fraud you and then complain that you had deleted their account just before pay for no reason when infact they where frauding. If you get trust, then people are more likely to spread your program around the internet especially in forums and blogs and articles. Your program will become much more popular meaning more money for the PPC program owner. To build trust you have to have a good support team that is always ready to answer any question. Don't be like many other programs that takes 2 or more weeks to get back to the affiliate asking this question by then your program will probably already be listed in a forum or two saying that your support is non existent. Good cpc is essential especially because there is quite a bit of competition in this part of the affiliate marketing industry especially from the likes of YPN and Adsense. There is much more that makes a good affiliate program, but I have not got time to turn this post into a book. lol