I am trying to get to the top spot in Adwords. Not just the listings on the right but the top above the regular listings (the part that used to be premium). It seems that whatever I do I cannot get there. My competition does though. I get top spot in the regular (on right listings). Cannot understand it. When his adds are on only he is on top. When his adds are off no one is there. Any idea?
you need to meet certain thresholds to go there. if google has noticed that placing you there doesn't increase the CTR significantly, for example, why would they put you there?
its all abt the click through ratio... can get the info here http://www.google.com/adwords/learningcenter/
You can be sure the competition is also doing everything they can to stay on the top position so it means that they are doing something better than you. As jameskon said you should take a look at the google training center and see what you're doing wrong. Best of luck