Hi, I'm thankful to the member's of this forum for helping me out in a big way. My question now is, My campaign is 1 week old. I'm now getting a quality score: Great for almost all keywords ( Thank's for the advice given in this forum) I'm averaging a good position of 4.5 and 5.5 for both my adgroups. And above all i'm advertising in a fairly compititive niche on general keywords. ( I have my own reasons for selecting general keywords) and therefore traffic has to be high. I'm targeting USA where i know is most of my target market for sure. So, Although, everything seems fairly good, why a'm i not getting traffic. I've only got like 200 visitors today, where i must be getting 500 to 600. Expert help needed. Thank you, Rammanaa
Hi, Also, I've bid high enough on content network, and right now, i'm getting absolutely no traffic from there as well. ( 0 impressions and clicks) and It's been 1 week. could you please make some suggestions? Regards, Rammanaa
The only thing I can think of is to increase your bids or write better converting ads. You may have to increase your ad rankings higher if you're not getting enough views and click throughs. Write more ads and test them. What is your CTR? For content network, if you are set on your keywords, the only variable you can change is the number of impressions for the content network which would be to increase bid amounts.
I'd follow up with AdWords support just to make sure your content ads have been approved. Approvals have been pretty slow over the last week + due to all the holidays in the US.
Hi, My CTR has been really good. 2.5 to 3% on the whole and for some keywords 7% upwards. Sometimes it has dropped upto 2% but nothing less than that. I think 2% is still good. Also, I've been playing with my bids. When i started, i had to bid high, since my quality score was OK. and when the quality score became great, i lowered the bids and i'm still ranking well for my keywords. Regards, Rammanaa
If you improve your ads, you will get higher CTR. Higher CTR means lower costs, so you will be able to decrease your bids while maintaining high positions. You will get more traffic for the same amount of money.
Ultimately, if you've got a good clickthrough rate, and low traffic volumes, there aren't that many people searching for the terms you're bidding on. As GFC says, this may be seasonal - in which case, it'll pick up over the next month or two. Improving your advert text and bidding more will both increase your clickthrough rate, which will also increase your traffic, but probably not by a large amount (that said, in the case of the advert text, it's definitely worth testing new ones constantly).
Initially raise your bids and improve on the CTR. Create multiple ads and test the better performing ad. As your CTR increases the ad cost will decrease
"Initially raise your bids" Adwords doesn't really increase your ad positions, just because you have high bids. It's more important to be relevant, increasing bids is a secondary thing.