Online marketing trends 2013 will likely see include many of the major trends that have been building up within the last year. 2012 brought some major changes to the way things are marketed online, with the addition of new widely popular social media sites, as well as changes to Google's search engine algorithms. There will be changes in the year ahead, no doubt, but good online marketing strategies will ensure that these changes don't affect the business negatively. Here are a few of the top marketing trends 2013 is predicted to see more prominently: Affiliate marketing – Online affiliate marketing is becoming increasingly popular with new online entrepreneurs. This business model allows those who use it to build a residual income. They will only need to do their research, join the right affiliate programs, then implement the right strategies to effectively market their affiliate products. Once their system is in place and they are generating leads to their parent affiliate sites, they will no longer need to be actively involved in getting leads and they will never have to think about keeping an inventory or fulfilling customers' orders because the parent affiliate company handles these aspects of the business. Learning how to choose affiliate programs that are worthwhile and also how to market the affiliate links can be a bit difficult to newcomers in the field. But there are many free affiliate marketing training systems that can help new entrepreneurs to learn the skills they will need. Internet Income University is one such program that offers both basic and advanced lessons for new and seasoned affiliate marketers. Mobile Marketing – Experts estimate that there are more than 6 billion mobile phone subscriptions in the world. Unlike computers, a mobile device can, and usually is, carried everywhere by a person. Taking advantage of this constant connection with customers is the goal of mobile marketers. In this form of marketing, advertisers focus on tailoring their strategies to the unique features of mobile devices. Having a "mobile" version of a website will enable people to visit the website from their phones. Since phone screens are much smaller than a computer screen, unless the format of the website is changed for the mobile version, the view on a mobile device will be off and in many cases unreadable. Mobile marketers also make use of text message advertising campaigns and may also focus on creating mobile apps for their company or website so that they will be more accessible or useful for their customers. Loyalty Marketing – Another of the big marketing trends 2013 entrepreneurs are focusing on is loyalty marketing. It makes sense that it is easier to keep customers than it is to attract new ones, so rather than spend all the effort on attracting new leads, internet business owners are also devoting their resources to ensure that they are providing the best content and features that will keep customers coming back for more. Finding ways to make customers feel appreciated is certainly not a waste of time, especially in this day and age where consumers are more and more vocal about their experiences with business and are better able to share that experience thanks to social media and consumer review sites. Word of mouth spreads quickly online, so ensuring that the message being spread around is a positive one is something that marketers should prioritize. Enjoyed what you read here?
I understand affilate and mobile marketing but don't have much idea regarding loyalty marketing. Quite an informative article though
Loyalty marketing? Are you speaking about giving incentive to members / readers to view / join the site?
I guess Loyalty marketing is about benefits to existing customers in order to preserve them in your system. Good product or service leads to customer satisfaction, which leads to high chance of further profits from your customer. But its all seem to be very basic stuff, any shop owner knows that, that's why I'm surprised its a new trend..
Today is the time for giving much time in building brand name, for this you should have your own products and services so that you can build brand name for that.
Nice article, about marketing strategies of 2013 & people will definitely attract towards this. But, I would like to say about text message marketing that enables you to send number of messages in bulk that saves your time and the message properly to the receiver. And this is one of the new trends of marketing.
Nice article! I should say, we still have to pay lots of attention to social media marketing, of course. Google tends to trust your social authority more and more. Basically, your users/customers are yourt best marketers - if you provide good service (or offer good product, or whatever!), people will talk about you. Social networks are the best tool to spread good words about you. Think a lot about your social mention. And yes, mobile marketing is gaining it's popularity, and by the way some marketers see mobile marketing in a tight bond with local SEO.
Thanks for sharing, this is very helpful to all your readers, indeed affiliate marketing might be the number one rage of business venture out their.