Hi, I have site with keywords and content about insurance for 8-20$ per click but paying me less than 1euro per click, why? how can I increase it? I receive about 90k impressions per month and about 20 clicks per day here is how I put keywords and ads placement www.softpay.co.uk I tried to change placement but not helped...
To know click amounts you need to know how adwords work, it has a ranking factor for each page the ad is displayed and it is always better to read the tutorials on adwords to find how it works and model your websites on that, it helps to increase the click amounts.
put only 3 adsense units of size 234x60, you'll get the best ads, only top 3 positions (based on each ad RPM) That way you can increase your average cpc, not sure about your ctr, it will depend on how well you place those 3 ad units. As for the estimated price, don't even talk about it, it's ridiculous for several reasons, just look at your own RPM and search on improving that, but don't spend too much time on that, better invest your time in producing more and better content pages.
The insurance sector is Europe is not as advanced as in USA so the click rates are roughly 1/5th lesser there. If you are hoping to earn 1 Euro per click then you are probably expecting too much. Also, like James as said focus on just 3 ad banners and you will do better in the long run. Good luck with the same. Regards, Wonay
you get paid based on the amount the advertiser pays google. just because the adwords tool showing the bid rate doesn't mean thats how much all advertisers pay for the clicks. besides, bid rate for keywords on the search networks and bid rate for content network can vary a lot. lot of things are considered when determining how much an advertiser gets charged by adwords for a certain click. quality score, history with adwords, etc are important so an established adwrods advertiser who has a high quality score with adwords for his/her campaign will pay significantly less for the same click that a new advertiser with not so good quality score will pay. instead on focusing too much on the bid rate and your payout, focus on increasing your visitor and CTR. thats how you make money. let google worry about how much to charge the advertisers and how much to pay the publishers.
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Target traffic from Europe, and United states because these are high paying countries. please aviod any underdeveloped country traffic like India, Pakistan etc.
that's why it is called google traffic estimator, because it's an estimator. Your cpc depends on how much the advertisers pay on that campaign.
its surely because the ads that appear in your site is from adwords advertizer ads with the lowest bid, i was able to create a simple insurance site last year, i was getting 50 cents minimun and 10 dollar a click the highest.