In 2004, I used the Overture Keyword Bid tool to make a list of potentially Top-Paying AdSense words. Today, I revised the list with Keyword Bid quotes from the free External Google AdWords Keyword Tool - https://adwords.google.com/select/KeywordToolExternal Here is the resulting comparison - http://www.vaughns-1-pagers.com/internet/top-paying-words.htm You can easily see which keywords went up, and which ones went down. You can use this data to help yourself decide on which keywords you should use today. Good Luck! . .
It has been a long time since I updated this page. So I did it today. Kinda interesting, don't you think? If you doubt any of the bids, just use the Google Tool to check any keyword or keyword phrase for yourself. Just make sure you click on "Show Estimated Ave. CPC" in the "Show Columns to Display" option. . .
Just because Google is charging a lot for a keyword will mean it will hit the Adsense Content Network (Unless it slips through the backdoor through a contractual agreement with a 3rd party like Ask.com
internetmarketingiq - GOOD point! Thank you. I went back and clarified that at the bottom of the page. I have heard that bids on the "Content Network" are from 10-50% of the bids on the "Search Network". So, an advertiser who bids $1.00 for a keyword on the "Search Network", may bid $0.20 on the "Content Network". The bids shown on the Google AdWords tool are for the "Search Network", so they will be high. The bids on the "Content Network" are much lower. Search Network = Google keeps ALL the money. The ads run on Google searches only. Content Network = Google pays some money to AdSense partners who run the ads (10% to 70%). . .
wow, i found the google payout based on publisher quality the most interesting. i had no idea they'd pocket 90% of the money if your site sucks at converting. very interesting.
Yeah. I think that explains a lot of those threads where - "My keywords are expensive, but Google only pays me a few cents." Google "grades" our pages for quality, based upon a number of factors - page rank, unique content, incoming links (both quality and number), frequency of updating, smell test (human viewing), lack of bad outgoing links, maybe even spelling, grammar, and html errors. Higher quality pages get the best ads, and the ads pay more when clicked. . .
Thanks for your help, Surf_dude. Price on each keywords keep changing from time to time, depends on market volatility.