We know that most vendors and affiliates are upset to see the refund when they made their first sale after a long time. So why not let 60-day day money back guarantee help make more earnings. Confusing why? So on your landing page, you can focus on this 60-Day Money Back Guarantee and let them trust you first. And tell them that they can ask for a refund within 60 days without any reason, thus to improve conversion rate. We know few vendors and affiliates would do this, because they think when the users see that they need to pay, then they will stop reading your landing page. But in fact, the case is not like that. So now you can make a landing page that focus on money back guarantee and then I think you will have a amazing result.
Sales copy sales the product not this kind of tag line.There are lots of emotional tigers we have to target if we want sale. This kind of action actually make reader alert and he guard himself being sold.
See if its a software product then it might work because affiliates do their job of pre-selling, but when it comes to Information product then the scenario is different. Mentioning return policy at start can ruin down the interest of reader and he simply click back button. When a visitor comes to a site, smart marketers always try capture lead and then try to sell the prospect through emails.