Top 5 White Hat SEO Techniques

1. Quality Content
When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimize your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.

Imagine we are the end user and we are searching for a portable air conditioner for hire. We go to our favorite search engine and search for the phrase “portable air conditioner hire”. In this imaginary scenario let’s assume there are only 2 websites that target that phrase,
Website 1
Website 1 consists of a single page with 3 paragraphs of text. The text tells us that the company does portable air conditioning hire and gives us a phone number to call.
Website 2
Website 2 contains 30 plus pages all focusing on various portable air conditioning units that we can hire, costs and technical explanations of how portable air conditioning units work.
Which website do you think the search engine is likely to offer to the user first? It’s a rather obvious example but it illustrates the importance of good content so your priority should be good quality content.


2. Use Structural (Semantic) Mark Up and Separate Content from Presentation
Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight
to the content within the heading elements.
Using CSS to separate the design elements from the content makes for much leaner code and makes it easier for search engines to find what they’re looking for, which is content. Remember content is king!

3. Titles and Meta Data
Providing pages with proper titles and meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search
Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.

4. Keyword Research and Effective Keyword Use
Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.
Use the keywords and key phrases you’ve identified effectively throughout your website. Assign each page 2-3 of the keywords you’ve identified and use the keywords throughout all the important elements of the page. Those are,
• Title
• Meta Description
• Meta Keywords
• Heading Elements <H1> <H2> <H3>
• Text
• Alt Tag
• Title Tag
• Links

5. Quality Inbound Links
Having inbound links to your website can be likened to having a vote for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages
that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

 

yes its nice tip, content optimization plays wide role

 

Serious Question. In step 1, quality content, which example website would be better? Website 1 or website 2? The reason I ask is cause I want to know weather I should have 1 page with a lot of content or 20 pages with a little bit of content?
Thanks for the rest of the tips... very helpful

 

Hey thanks for this tips they are really helpful.

 

nice information indeed.

 

why not just link to the article?

http://www.webhostingtalk.com/showthread.php?p=6166720

 

hey guys ! i saw your this post this a very use full and do you know black hat seo techniques but if we use these techniques our site will be bean but i not know that what is the keyword stuffing, Cloaking, Mirror Websites and what will the effect of site..if i use..

 

Great find/write. Pretty decent list for the begineer.

How about 20 pages with a lot of content.

 

Really good tips, many thanks.

 

Hi,

Thanks for your bunch of some useful tips

 

For the signature links of course
Sending people to the source, or even mentionning it, would respect too much copyrights, it's bad..
But I don't think this webhostingtalk forum is the source either, it is the same poster, and he posted the same thread on other forums.
http://www.google.com/search?q="dat...black+hat"&hl=en&num=100&newwindow=1&filter=0
So I'm guessing the real source and real author is somewhere else, but who cares really?

 

Thanks for the nice information about SEO.

 

Hey, that is really a good collective information indeed.

 

thanks for these tips,

nice information for SEO guys

 

Google likes big sites the bigger the better.


Good article! This is the basic foundation to a great website.

 

It amazes me how many people reply to threads like this with words such as "great tips" without adding to the content. Perhaps I should just join them!

 

thanks for good tips! I found that the <h> tags where really important in SEO

 

I have found that it's not the NUMBER of pages of content you have, it's the quality of content that is the issue. I have 3 page Wordpress blogs that rank #1 on G for some decent search terms, just because everything is really RELEVANT (and having a good domain name helps, too)

 

Nice post!

SEO is part "art" and part "science". Using one of the best qualities given to us by God called "common sense", we can surely get rid of many discrepancies evident during and after web development. SEOs clean up that mess and make more suitable in the eyes of search engines (try their best). The success ratio of these SEOs gives guarantee that they know what to do and how to do?

If above tips are applied using common sense, I'm sure you will experience positive results.

Cheers

 

Thanks a lot for this great post. It'll definitely help a lot of beginners in SEO.
SEO is not a piece of cake, but if you do some testing and follow some techniques (such as the ones in this post) You'll be able to rank in the 1st page of google in no time!!