From new interview by Rand: "My top 5 would be: Make sure your website’s content is serving both the audience you’re selling to AND the audience that influences those buyers (often they are very different groups, but speaking to both can maximize your opportunity). One unique URL per uniquely useful piece of content – any more and duplicate content becomes an issue, any less and it’s hard for search engines to separate which piece of content to rank for a given query. If you have fewer than 1 million pages on your site, no page should ever be more than 3 clicks away from any other. Don’t create many, many pages all targeting exactly the same keyword phrase and same searcher intent. If you feel like you’ve failed with a prior iteration of a page or piece of content, rather than letting it stagnate, redirect it to your new, better, improved effort. Speed is absolutely essential – to be great, websites must be fast because web users are becoming more and more demanding (and, as a result, search engines are too)." What tip is the most important for you? What is more priority - site speed, usability, content or something else? PS. The full version is here.