Top 3 Must Read Books For Copywriters

Discussion in 'Copywriting' started by The Niche Man, Mar 23, 2011.

  1. #1
    In your opinion, what's the top copy writing books of all time?
     
    The Niche Man, Mar 23, 2011 IP
  2. Michael_Mead

    Michael_Mead Active Member

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    #2
    The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
    Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

    and
    The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) by Teressa Iezzi
     
    Michael_Mead, Mar 23, 2011 IP
  3. Ace Lasher

    Ace Lasher Peon

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    #3
    Um ... obviously the top copywriting book is the Bible. Duh! Over a million copies sold.

    Wait, that's McDonald's. Then the best copywriting book must be a cheeseburger. Yeah. That's it. A cheeseburger.

    I like the late Pat Quinn's books. The Secrets of Successful Copywriting and Word Power.
     
    Ace Lasher, Mar 23, 2011 IP
  4. JosiahHumphrey

    JosiahHumphrey Peon

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    #4
    Breakthrough Advertising - Eugene Schwartz

    12 Month Millionaire - Vincent James

    Advertising Magic - Brian Keith

    Josiah.
     
    JosiahHumphrey, Apr 10, 2011 IP
  5. SeniorWarden6407

    SeniorWarden6407 Peon

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    #5
    For me, although it's not aimed at just copywriters, but as a copywriter, I find it invaluable - it's called "The Queen's English And How To Use It" by Bernard C. Lamb. What is good English, and why do we need it? The Queen's Englishshows how language, used properly, has enormous power to inform and inspire. Used incorrectly, however, it has the same power to baffle and bemuse. The book is available on Amazon (http://amzn.to/2uJ9OL), that's where I bought mine.
     
    SeniorWarden6407, Apr 13, 2011 IP