Looking to learn about CW. What three books would you suggest I read first or are "must" reads? Thanks
Dunno about books, but Copyhackers has some great advice: http://copyhackers.com/ and this post is cracking: http://www.browsermedia.co.uk/2015/01/27/content-marketing-conversion-rate-optimisation/
I actually suggest checking out some of the stuff from Al Ries: http://www.amazon.com/Al-Ries/e/B000APEU4W He doesn't write about copywriting, but he does cover a lot of stuff about audience, consumer patters and consumer behaviour...with a dash of psychology. His books should help any copywriter understand what an audience is and how to better interact with it, based on years of his marketing experience.
You can check out these on Amazon, which i've used: Kickass Copywriting in 10 Easy Steps The Everything Guide To Writing Copy Web Copy That Sells
I have Web Copy That Sells. I'm starting to use the strategies outlined in it as I am new to copywriting. Anyone read John Caples books?