Top 10 Don’ts When Using Adwords

I wouldn't call these "rules", since that would imply never do these things. It's a good guide for starting out, but over time you'll learn how to break the "rules" and work outside the box.

Like "#3 Don’t use broad match for all your keywords". Good advice in general, but once you learn about using negative keywords and site exclusion, broad match can give you outstanding results.

 

I recently got burned with 2 site targeted campaigns.

 

Don’t forget to use a coupon to open your account
this is funny

 

Is it possible to do two different campaigns. One aimed at search.
The other one aimed at content networks ?

Can you get the best of both worlds this way ?

 

Thanks for the tips. I didnt know you could target specific sites you want your ads to appear on. Can you give me more detail on how I would do this on my AdWords Account?

Thanks.

 

This is the best way to do it.

 

Wow I guess if your going for search only. However, I spend my days in the content network personally.