too few ads in block

Discussion in 'Placement / Reviews / Examples' started by Less, Oct 11, 2005.

  1. #1
    Hi,

    First of all, thanks for the community, really cool and helpful. Thanks.

    I have one question, maybe someone can help me with it.

    We've created a resource about Google Maps and Earth - http://explorer.altopix.com. Everything's ok. Users are browsing, clicking on ads, good inbound traffic, rather good ctr, images above ads...

    The main problem is in our http://explorer.altopix.com/maps/ page. We have 3 horisontal leaderboard ad blocks and there are not always 4 ads in each block. It means that we have 4 images above and only 1-3 ads under images. Looks not so good. :(

    Are there any ways to "ask" adsense to provide more ads in their ad blocks? It seams that if we would have always 4 ads in all leaderboards then we can at least double the CTR for these blocks.

    In other words the question is following: how adsense chooses the keywords from the page? If we know what content is the most important for adsense, then we can provide as much content where needed so that the adsense will be completely happy and provide always these 4 ads.

    And one more. Adsense professionals, please, take a look at the resource. Maybe you will have some suggestions how to improve the performance of ads :)

    Thanks.

    P.S.
    BTW, it's a whole story how we've got allowed by Google to use Google Maps words on our resource before we've got an Adsense account :)
     
    Less, Oct 11, 2005 IP
  2. Eric Giguere

    Eric Giguere Peon

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    #2
    You can't control how many ads show up in a single ad unit, because Google's algorithms will show fewer ads if they think it lead to higher clickthroughs. About all you can do is use single-ad units together, but in your case that doesn't help because you can only place 3 ad units on one page.

    As for how the ads are selected, use the section targeting feature to make sure that the right content is being analyzed. But that may not help your problem -- what you're seeing isn't due to bad targeting.
     
    Eric Giguere, Oct 11, 2005 IP
  3. jlawrence

    jlawrence Peon

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    #3
    The changing of the number of ads shown in a block is a right pita when it comes to using images. I've started using a single image rather than one for each ad.
     
    jlawrence, Oct 11, 2005 IP
  4. Eric Giguere

    Eric Giguere Peon

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    #4
    BTW, everyone affected by this kind of thing should email adsense-support and ask for an enhancement that lets them turn off this optimization. If enough people ask for it, they may do it. Can't hurt, it's good to give them feedback. (Be polite, please!)
     
    Eric Giguere, Oct 11, 2005 IP
  5. Less

    Less Peon

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    #5
    yes, sure I know about section targeting, but it seems not to be enough.

    Do you know that adsense pays much attention to words in url and words in title? Much more attention then it pays to h1 tags and other seo techniques.

    I've experimented with it. Simply adding for example &cruise_travel_hotels to each url will result in displaying ads about cruises even in case that I have nothing about cruises on my page. Why is it so? Did anyone make such experiments? What was the result of them?

    The one big problem of adsense is that I cannot control how many ads there should be displayed on my page. I do not need to see these costly cancer or financial ads, but I just want to make some perfect look of what I provide to my visitors.
     
    Less, Oct 11, 2005 IP
  6. Less

    Less Peon

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    #6
    As I understand, the psychological effect of using images with ads is that each ad is treated to describe the corresponding image.
    It brings 2 advantages:
    - first of all, user's attention swithes to the ad (what is the most important)
    - and secondly there are chances that user simply clicks the ad without reading it because he associates the ad with the image, and clicks it as an novigation element

    So, it seems that using 1 large image is not good enough because none of the ads will be associated exclusively with the image. Am I wrong?
     
    Less, Oct 11, 2005 IP
  7. Malik04

    Malik04 Guest

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    #7
    How do you put images in your add.
    I am using blogger/adsense (all in together), and I'm not given that option. Will I need to resize the image, or will it do it by itself?
    Thanx.
     
    Malik04, Oct 11, 2005 IP
  8. Less

    Less Peon

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    #8
    We are not putting images "in" our ads. We are putting images above them.
     
    Less, Oct 11, 2005 IP
  9. Eric Giguere

    Eric Giguere Peon

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    #9
    The title is definitely important, see Claim 28 in the AdSense patent. My own experience generally agrees with yours. Which is why I find it funny that doing a Google search for the phrase

    "Untitled page"

    yields nearly a million results.... there's one way to search for a nice niche to target, by the way...
     
    Eric Giguere, Oct 11, 2005 IP
  10. Less

    Less Peon

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    #10
    Can anyone give some adsense optimization ideas for "http://explorer.altopix.com/maps/" page? Would be really great, because it seems to me that ecpm that we currently have is not really enough.

    Thanks
     
    Less, Oct 12, 2005 IP
  11. Malik04

    Malik04 Guest

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    #11
    And how do you go about doing that (gosh, I'm a friggin' noob)
     
    Malik04, Oct 12, 2005 IP