In my experience, I love landing pages...but it depends on who your are targeting. For example, if you had a product that was targeted to golfers and you set up a landing page offering a free ebook about "how to lower your score" they would probably sign up. Now if you had a landing page targeted to internet marketers, majority of them would not sign up because they know exactly what you are doing. So if you are trying to build your list, offer something free, than follow up with your product offer later on in a email. Enjoy. Mike