Opinions needed, please. One of my sites got slapped by Google a few months ago. I was being asked for $10 bids, which is ridiculous. I left this site and worked on some others, which are fine. Now I'm considering trying to repair the site which got slapped. Should I even bother? According to many, once a site gets slapped, it's very difficult or even impossible to repair it. But Google says that quality scores are calibrated regularly and, as long as the reason for being slapped wasn't related to a fundamental feature of the site, reparation should be simple. What do you think?
It's not impossible. I assumed a client's campaign that had a lot of $6 minimum bids and poor QS. It also had a general landing page that we fixed up a bit with new text and tagged images. Within 3 days I had them back to OK QS or better on all keywords and minimum bids were all 0.45 or lower. It hasn't been considered Poor since then, either. As long as it wasn't something that got you in to "trouble" with Google, putting work in to fixing it should help.
Why not just try it and see what happens? If it doesn't work, then the chances are that Google have slapped your DOMAIN... and there is no way that I know of to get yourself out of that. Cheers Stewart
Thanks for the responses, guys. I'm going to give it a shot. As far as I'm aware, only one of my pages were slapped. I haven't tried any other pages yet, so I don't know if the slap is site-wide. Hopefully not.