If your website provides the services or business in some particular areas, then you must be aware to target your website traffics. Just example if you have a restaurant in America and you can do classified in Indian site then, which is not useful for you. No Indian people come there to eat food. You just west your time. You can considers some Extra activity like Local Business Listing, Local Directory Submission, geographic areas Classified, or Social Media submission to connectivity of your business related people.