Hi fellow members, I'm having a little dilemma here and thought I might make a little post and see if anyone has an insight/comment/opinion that can help me out. I'm sure you guys can assist Ok ... here's the thing. I've been writing a report for the last couple of days that will show others how they can increase their salesletter conversions dramatically and explode their profits. I've currently given my report a name in the form of "Salesletter xxxxx" (xxxxx hidden to protect the name in the meantime). But ... here's the problem. Googling the word "salesletter" in itself returns 109,000 results whereas the other niche which this report encompasses (i.e copywriting) returns 7,630,000 results (which means it is more competitive all things being equal). Having said all that ... 1) Should I rename my product/report and target the broader market instead? (i.e copywriting) or 2) Should I choose to stick with the smaller "salesletter" market (a niche within a niche) and attempt to dominate it? or 3) Should I still choose to stick with the name of "Salesletter xxxxx" and still attempt to target the broader copywriting niche as well? (i.e thru PPC, SEO, etc) Note: I say all these because SEO has been at the back of my mind. If you've been with me so far, i hope i haven't confused you. What would you do? All inputs (from anyone) are highly appreciated. Cheers! Kelvin P.S If this has been posted in the wrong forum, I apologise.
First, make sure you seperate the words " Sales Letter". Sales letters are frequently used by businesses to generate business from new and existing customers. "Sales Copy" is the written form that helps generate business. I think this term would be more suitable for your report. Good Luck!