Hi Guys, here is a situation I am faced now and I couldn't really find much about this case specifically. We are creating some custom pages for SEO that will be highly focused on 1 brand at a time. I initially requeted the URL to be www.website.com/brandname But I have been informed we won't be able to set a rewrite now, so we will have to use a 301 redirect to www.website.com/content.php?page=brandname We will link to the custom page from the site map. here is the question: Since we have to do the 301 at this time, I am leaning towards not doing any redirect at all, and linking directly to the non-SEO-friendly www.website.com/content.php?page=brandname I am thinking it's better than linking to a SEO-friendly www.website.com/brandname just to then have it redirect to the other one. What is your opinion? I really appreciate it. Thanks