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To optimize a website for Italy and US

Discussion in 'Search Engine Optimization' started by Loque, Aug 22, 2019.

  1. #1
    I have in mind a project to do.
    I would create it for Italian people but since I know the English language, to attract more visitors I'd expand it to England and the USA. Basically, it could be international.
    Which are the techniques to make it optimized for international traffic on SE?
    Obviously, it must be in Italian and English, but there are some things to care to make it visible not only in Italy?
    SEMrush
     
    Loque, Aug 22, 2019 IP
    SEMrush
  2. Robert David

    Robert David Greenhorn

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    #2
    You have to use social bookmarking, business listing, ad posting. These off page techniques will help you to rank up your website in italy
     
    Robert David, Aug 22, 2019 IP
  3. mrb1129

    mrb1129 Well-Known Member

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    #3
    Make one version of your site in English that would target US and UK visitors. And make one version in Italian to target visitors from Italy. It will be the general idea. You don't need to do much optimizations for International traffic, get a .com domain and build a site in English.
     
    mrb1129, Aug 22, 2019 IP
  4. Duyen Nguyen

    Duyen Nguyen Greenhorn

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    #4
    Just create an English sub-domain for that website to target the US and UK users, the major domain for Italy users.
     
    Duyen Nguyen, Aug 23, 2019 IP
  5. mrb1129

    mrb1129 Well-Known Member

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    #5
    Sub-domain?? That is a No No.
     
    mrb1129, Aug 23, 2019 IP
  6. Loque

    Loque Peon

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    #6
    Thank you :D
     
    Loque, Aug 23, 2019 IP
  7. KylieSweet

    KylieSweet Well-Known Member

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    #7
    Try to include separate pages for italy (Italian language) and US (English language). Put some content on them especially on Italian page language, some tips that will benefit your target audience.
     
    KylieSweet, Aug 26, 2019 IP
  8. ellenwilson718

    ellenwilson718 Peon

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    #8
    There are some ways to omtimize a websit for italy and USA. The ways are following.
    a) Research your keywords and show level of competition in USA and italy
    b) Secure a great domain name in USA and italy similar language
    c) Optimize by country, not language
    d) Target the right search engines
    e) Building in-country links.
     
    ellenwilson718, Aug 27, 2019 IP