Hi I am fairly new to PPC, I was wondering if having every word in your ad starting with a capital receives more clicks than having lower case for all words? Or perhaps just capitals for the 1st words in the sentence is best? What is the general concensus when it comes to attracting visitors via your ads? Thanks
I have found that this varies even between ads. The testing I have done on my ads shows that capitalization of all major words results in a higher CTR. I only capitalize the major words within the ads and avoid articles or other unimportant connective words. Such as: Web Design that Works For You vs. Web design that works for you. vs. Web Design That Works For You. I think the first example uses capitalization more effectively as the capitalization splits the ad into manageable visual chunks. I also like to think that by reading only the capitalized words the basic point of my ad is clear. I try to avoid capitalizing every word as it leads to what I call Caps Fatigue. As with all of this stuff you will need to test and see what works for you.