To buy or not to buy - Internet Business Promotor

Discussion in 'Search Engine Optimization' started by pons2000, Jun 6, 2006.

  1. #1
    We're a UK web based baby/toddler wear company that first went on-line 3 months ago. At the moment we're not ranking very high for our main key words at google.co.uk and yahoo.co.uk, for example for the term 'baby clothes' we're not in the first 1000 results but we are showing up 59th for designer baby clothes at Yahoo. Also, we're appearing in first spot on some product searches at Google, presumably from our Froogle feeds.

    At the moment we're continuing to re-design our site with keyword rich copy (the first version of the site had almost none) and have submitted sitemaps to google and Yahoo, and we're working hard on developing back links. We're also using Net Mechanic to submit the site to multiple search engines and have seen a lot of spider activity.

    Someone recently suggested that we buy Alexandra IBP http://www.axandra-web-site-promotion-software-tool.com/download.htm, (sorry I'm not able to post live URL's yet) and this person does have a better ranking than we do at the moment, however they have been around longer. This product is $179 which is a lot of money for us at the moment, however if it would help move us up in the search rankings, it would be worth it.

    If anyone could tell me whether this is a proven product, I'd be very grateful.
     
    pons2000, Jun 6, 2006 IP
  2. EvcRo

    EvcRo Notable Member

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    #2
    I think if you will pay somebody in this forum , lets say, 50$ he will promote your site much much better.

    I think that kind of software (i dont know how good it is) is for webmasters who owns lots of sites and is worth because they spread the costs over many sites.

    But, the best solution for me, is to read a little around and promote your site yourself. Even it sounds complicated SEO and promotion is not to complicated.
     
    EvcRo, Jun 7, 2006 IP
  3. mad4

    mad4 Peon

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    #3
    First of all stop using any software to promote your website. Its a waste of money and it doesn't work at all.

    Second you should get somebody to check your site for basic issues that may be holding it back in the search engines.

    Third you need to work on building good content on your site such as product reviews, articles and guides. Maybe also have a section for the latest news from your industry with some RSS feeds. Only you can do this bit since you are the expert in your field so don't outsource content building.

    Next you need to work on promoting your site. Essentially you need to build as many high quality, relevant links as possible. Contact every site in your niche (manufacturers, magazines, blogs about children, sites about babies etc) and explain why their site would be better if it linked to your site.

    SEO is expensive simply because the rewards for being at the top of the search engines are so huge. Expect to pay from $2 per hour to $1000 per hour for a consultant. Like everything you get what you pay for. If you have time to devote to learning SEO then great but if your time is better spent working on your business then you should hire somebody to help you.

    There is loads of information about SEO on forums and blogs but not every business owner has time to spend months reading and learning about it.
     
    mad4, Jun 7, 2006 IP
  4. Mohit

    Mohit Peon

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    #4
    IBP is good for checking Search Engine Ranking position. I think all SEO Tools is helpful in just chekcing Rankning.

    For SEO, you can't do by Such tools.
     
    Mohit, Jun 7, 2006 IP
  5. Sem-Advance

    Sem-Advance Notable Member

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    #5
    Hi

    A few things

    You wont show in Google for at least another 3 to 5 months.

    Next software is good for submission and ranking analysis actual SEO should be done by hand.
     
    Sem-Advance, Jun 7, 2006 IP
  6. sji2671

    sji2671 Self Made Mind

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    #6
    Well that would only apply for competitive terms, you should be ranking for your business name and your getting product placings in the serps so for now I suggest you concentrate on what mad4 said, you could concentrate on less competitive terms and rank but for the big ones your site is just too young to take them on as baby clothes/products are very competitive.

    Either way, avoid the software purchase.

    Also I presume your using a .co.uk domain? That is important if you want the google uk serps.
    You should also check and make sure your website is physically located in the UK as that will help you.
     
    sji2671, Jun 7, 2006 IP
  7. Sem-Advance

    Sem-Advance Notable Member

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    #7
    No I am afraid that is wrong, actually the competitiveness of keywords has little to do with the time needed to 'crawl' your site fully.

    See in order for your pages to be included in the Google Index (pages indexed) they first must all be crawled.

    So

    1. Crawl

    2. Index

    Now when the googlebot visits the first time it will take a few hits on your main index page. It will also pound on your server to see how much it can take from the googlebot without crashing. It will also pick up DNS information for the new site.

    It will then 'index' this page and put it through document scoring which is another topic altogether and which I wont cover here. This is seen in the cache of your sites pages by the date they display.

    It will then comeback some time later, recrawl your index page and proceed to crawl some of the links from your index page. It will also see if there was a change in your index page content since it's last visit and notate such findings in it's database of your site.

    It will then index these new pages and put them through document scoring as mentioned above.

    Sometime later Googlebot will return and recrawl the index page, the linked pages from it's last visit and some new linked pages it finds and will again make notations about changes.

    This continues on for several months as Google "learns" about you as a webmaster, your website, server environment and overall quality of all of these issues. The larger the site the longer this takes. Other issues are included as well.

    If it sees you update your site daily it will start to comeback daily, weekly updates = weekly visits, and monthly updating = monthly visits.

    It will also start to find links to your site from other sites and make notations as well building 'trust'

    And this is why it takes time to get your pages indexed, have to crawl before walking and walk before running.

    While googlebot is a lot of things... it still cannot read and understand the content on your pages as a human can... and does not know how competitive your keyword terms are.... nor does it care.

    Yes you should be found for your URL after a couple months, but I would not expect more from Google till six months from first crawl at minimum.

    Hope this helps.
     
    Sem-Advance, Jun 7, 2006 IP
  8. mad4

    mad4 Peon

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    #8
    Err ......what?

    sji2671 was quite correct, you will be indexed in google a few days after the first time google visits your site. Then you should show up for your url and company name. If this takes any longer than a week or 2 then something is wrong.

    It then takes months to show up in competitive searches. Google knows that loads of people search for "mobile phones" so this is competitive and new sites don't show up for a while.


    This wins the mad4 award for most incorrect quote of the day. :)
     
    mad4, Jun 7, 2006 IP
  9. sji2671

    sji2671 Self Made Mind

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    #9
    Sem-Advance we are not talking about indexing or crawling, the original poster was talking about ranking, as far as I am aware there is no mention of lack of url's indexed or crawling problems - pons2000 wants to rank for a competitive term with a 3 month old site.

    Hence the sandbox will affect a 3 month old site trying to rank for competitive keywords, google knows exactly what keywords/phrases are competitive.
     
    sji2671, Jun 7, 2006 IP
  10. Sem-Advance

    Sem-Advance Notable Member

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    #10
    mad4 googlebot does not know what competition level your keywords are at since it does not have an understanding component.

    You may want to go back and read about bots before thinking that a bot understands what is on your pages.

    As for your award...you are not qualified to give any that I can see..

    sji2671 you could go back to the beginning of your server stats and look at how many hits Googlebot has each time it visits. This is nothing more than time and trust.

    Yes we are talking about rankings so let me put the order into perspective

    1. Crawl

    2. Index

    3. Document Scoring

    4. Rankings

    I am sure however that after having watched this occurance over 200+ times in the last few years..I will still be seen as wrong on how things occur...

    To the original poster the process to get rankings for your keywords will take over 6 months usually no matter what the other 'experts' tell you.

    As for ranking for your site name and URL...unless you are a household brand this will do you little good in traffic or generating revenues.

    Something people seem to forget is you could probably care less about rankings, if you were making sales online!!

    Peace
     
    Sem-Advance, Jun 7, 2006 IP
  11. sji2671

    sji2671 Self Made Mind

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    #11
    Correct :rolleyes:

    I said taking 6 months+ to rank would only apply to competitive terms, that is a fact, ranking for your business name and non competitive terms can be done within the first few weeks.

    To which you said I was wrong and then you said it would take 6 months+ :confused:

    I don't know why your getting hung up on indexing when that is not an issue, ranking for competitive terms was the problem not getting pages indexed - however I think we all agree it would take another 6 months + for competitive terms likes of 'baby clothes' to rank well in google's index.
     
    sji2671, Jun 7, 2006 IP
  12. mad4

    mad4 Peon

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    #12
    If "Mobile phones" has 1 million searches per month and 10 million results google can see that its more competitive than "Blue Cheese" which has less searches per month and less search results.

    As for my award I am the only judge and I have sole authority to give it. :)
     
    mad4, Jun 7, 2006 IP
  13. Sem-Advance

    Sem-Advance Notable Member

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    #13
    To help you understand things a bit easier I thought I would describe things in relation to the World Cup.

    Google has no clue how competitive your keyword terms are.. and does not care. Google cares about P & L.

    What is actually happening is when you choose to target keyword terms you are setting yourself up for competition.

    Now if your keyword is

    "alpaca wool eskimo pants"

    Results 1 - 10 of about 738 for alpaca wool eskimo pants

    You see there are only 738 'pages' competing against you. In world cup terms 2 men on the field against your 11.

    Now if we rid the eskimo out of the equation and use just

    "alpaca wool pants"

    Results 1 - 10 of about 108,000 for alpaca wool pants

    Now we see the keyword term did not become any more competitive there are just more pages we have to deal with. So now our World Cup opponent has 5 men on the field to our 11.


    "alpaca pants"

    Results 1 - 10 of about 200,000

    We stepped up the competition again. We doubled pages. The keyword doid not increase competition the pages do. So not the opponents team has 8 men to your 11.

    "alpaca wool"


    Results 1 - 10 of about 1,330,000 for alpaca wool.

    Well now the competion is level. 11 to 11 to get to the front page it is a battle here, not for the feint of heart but it gets worse.....

    "wool pants"

    Results 1 - 10 of about 3,940,000 for wool pants

    Whoa baby now we are the underdog as the opponent now has 22 men on the field to our 11. A lot of defenders to get past in order to make it to the front pages, now we are in wars...

    "wool"

    Results 1 - 10 of about 30,400,000 for "wool"

    Now we are up against it,,,hand to hand combat...war is hell!!! Germany Vs Brazil for the World Cup...the roar is intense as the spectators watch.

    Words have no competion as they are just words..it is the page counts that determine your competition level and this is what Google knows.

    =========================================================
    mad4...ok but does it involve a cash award??? otherwise I cannot accept it....;)

    See my manager for further contract discussions...
     
    Sem-Advance, Jun 7, 2006 IP
  14. sji2671

    sji2671 Self Made Mind

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    #14
    Muwahaha! You don't credit Google with much intelligence do you?
    Considering they may have up to 200 factors in their algo - they missed out competitive keywords? I think you have over simplified it somewhat.

    The adwords team must be keeping all that data on high paying keywords a secret from the rest of google.

    Google know the difference between popular keywords and high paying keywords, there is a very big difference but both can yield many millions of results or men on the field or whatever way you wish to put it.

    You are saying 2 words with the same amount of results have exactly the same difficulty to rank for, that is quite wrong.

    Theory:
    keyword 1 : blue widgets - returns 10 million results and is a hobby and not product based and has no financial value - just informative content. No adwords appear for it.

    keyword 2 green widgets - returns 10 million results and is an expensive product that many people run affiliate programs for. Lots of adwords with high bidding.

    Your saying you don't think that google knows the difference and that both terms would be the same level of difficulty for ranking, I strongly disagree.
     
    sji2671, Jun 7, 2006 IP
  15. pons2000

    pons2000 Peon

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    #15
    Thanks for all the great responses, there's a lot to digest but I guess the key here seems to be 'patience', and in the meantime we're going to keep working on getting our page rank up and improving the site.

    It's actually a relief to hear that we shouldn't expect to rocket to the top of the results after a few months, I only wish we had known that before launching. Oh well, c'est la vie...
     
    pons2000, Jun 7, 2006 IP