Hi Guys i am a bit confused between choosing TLD(top level domain) or ccTLD(country code top level domain). My Client's running a Travel Business in Fiji . I have choose three Keywords for his Website. Fiji Travel Fiji Vacation Fiji Islands My target countries are USA (.com) New Zealand (.co.nz) & Australia (.com.au). Now i am confused that should i buy .com domain or .com.fj domain because all my three keywords have the Country name "Fiji" in it. Google will rank us on .com.fj if i buy .com.fj domain but does it also rank on google.com.au or google.co.nz because my all keywords have country name in Keyword. Please guide me with the reason that which domain should i go for and why?
If your client is actually in Fiji I'd go for the .com.fj which gives a level of authenticity to the business. The .com would be fine but if you chose the .com.au I'd expect the business to be Australian based with operations in Fiji. You have two issues here, giving people the confidence to deal with your client and getting the serps working in your favour. Because it's a real company with real customers (as opposed to MFA) they should benefit from natural links and online reviews. BTW I'm in NZ so am technically part of the target market. Fiji is a popular destination but until they clean up the politics many travellers won't touch the place.