Ok so hear me out on the hypothetical scenario and comment Your target market is going to be...say....Italy (.it) You want to offer great widgets to everyone in Italy. You have the choice of purchasing www,widgets,com.it www,widgets,it or www,good-widgets,com
Simple widgets.it Always use a countries TLD when marketing to people who live in the country. Makes your site seem more local, and gives the viewer a sense it is trustworthy.