Title Tag

Discussion in 'Search Engine Optimization' started by sally gomes, Nov 29, 2009.

  1. #1
    Hi,

    i would like to know views and opinion on using symbols in the title tag

    comma (,)
    vertical bar (|)
    & (ampersand)

    thanks
    sally
     
    sally gomes, Nov 29, 2009 IP
  2. charlota

    charlota Peon

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    #2
    Haii Sally Gomes ..

    to use a comma, vertical bar (|) and & (ampersand) to give the tag be at the space after these signs ..
    because it is very effective and is bagis of SEO tricks ...

    Thanks you and maybe this could help ...
     
    charlota, Nov 30, 2009 IP
  3. likerob

    likerob Peon

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    #3
    I personally use the comma
     
    likerob, Nov 30, 2009 IP
  4. iwillguide

    iwillguide Peon

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    #4
    hello
    Title tag is very important for seo because these are keywords that the visitors look first .comma,space and vertical bar are important to high light key word and also search bot easy read .
     
    iwillguide, Nov 30, 2009 IP
  5. downloadvyp

    downloadvyp Peon

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    #5
    i use space .comma is good too
     
    downloadvyp, Nov 30, 2009 IP
  6. mluther

    mluther Peon

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    #6
    You can use any of the mentioned parameters in title tag.

    But please donot over use it. The best example would be the usage of & and | instead of the word 'and'
     
    mluther, Nov 30, 2009 IP
  7. Canonical

    Canonical Well-Known Member

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    #7
    All punctuation from the <title> (and link text for that matter) typically get stripped before it's evaluated for relevant keywords. So it shouldn't matter which punctuation character you use to separate your keyword phrases.

    I used to use the pipe symbol ('|') but prefer to use hyphens ('-') now.
     
    Last edited: Nov 30, 2009
    Canonical, Nov 30, 2009 IP
  8. saurabhj

    saurabhj Banned

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    #8
    There is no much difference whether you use pipe(|), hyphens(-) OR comma(,). I prefer to use any of them according to the the sentence you are creating...
     
    saurabhj, Nov 30, 2009 IP
  9. sinc

    sinc Peon

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    #9
    My point of view you can use the Comma(,) vertical(|) but minim use the (&).
     
    sinc, Nov 30, 2009 IP
  10. webindiafreelancer

    webindiafreelancer Peon

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    #10
    actually as per my knowledge that "Comma" is right symbol in title tag because if use search in Google that By mistake he can use comma in search quarry.

    That's why i think that Comma is perfect symbol in Title.
     
    webindiafreelancer, Nov 30, 2009 IP
  11. willybfriendly

    willybfriendly Peon

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    #11
    Like canonical, I prefer to use a hyphen, but may use different punctuation on rare occasions where the number of characters becomes an issue.

    <title>Example.Com - Red Widgets</title>
    <title>Furry Red Widgets: Lowest Online Prices from Example.Com</title>

    I have seen people play games with special characters in the title tag which "might" draw some attention in the SERP's (if they display correctly, or at all)

    <title>♥ Red Furry Widgets: The Perfect Valentine's Gift from Example.Com</title>
     
    willybfriendly, Nov 30, 2009 IP
  12. Canonical

    Canonical Well-Known Member

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    #12
    It really makes no difference. As long as you are using some type of punctuation/special character (, . : ; - | & #) Google (and likely most othersearch engines) will see them the same.

    So:

    <title>Keyword Phrase1 - Keyword Phrase2 - Keyword Phrase3</title>
    <title>Keyword Phrase1 | Keyword Phrase2 | Keyword Phrase3</title>
    <title>Keyword Phrase1 , Keyword Phrase2 , Keyword Phrase3</title>
    <title>Keyword Phrase1 : Keyword Phrase2 : Keyword Phrase3</title>
    <title>Keyword Phrase1 / Keyword Phrase2 / Keyword Phrase3</title>

    Are all going to likely be seen as:

    <title>keyword phrase1 keyword phrase2 keyword phrase3</title>

    once the <title> has been normalized. By normalized I mean all punctuation/special characters removed and converted to lower case.

    There are strong hints in Google's Webmaster Tools that this actually happens behind the scenes before link text, titles, etc. are evaluated for keywords.

    For example, log into WMT, navigate to the Your site on the web -> Links to your site page and click on the Anchor text tab. This page shows you what link text Google is seeing in your inbound links. Start expanding them and looking for ones that expand to multiple items. You'll notice that:

    +keyword1 keyword2

    might expand to something like:

    Keyword1 - Keyword2
    Keyword1 Keyword2
    Keyword1 keyword2
    keyword1 keyowrd2

    So all of the above link texts are interpretted as keyword1 keyword2 (lower case) once they are normalized. This is why searches at Google are case insensitive.

    Most sites will eventually get a link where the link text is the actual URL like:

    When this happens, what shows as the anchor text is http www example com mypage html because all punctuation/special characters are removed :) / . in this example).
     
    Canonical, Nov 30, 2009 IP
  13. Promoman

    Promoman Active Member

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    #13
    They all work
     
    Promoman, Nov 30, 2009 IP
  14. jvfconsulting

    jvfconsulting Active Member

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    #14
    They all work just fine. We even use plus + signs and equal = signs at times... Currently our title has a vertical | bar in it and we're being indexed just fine and have high page rank.
     
    jvfconsulting, Nov 30, 2009 IP
  15. incomesinternational.com

    incomesinternational.com Peon

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    #15
    Sally asking for views, as you can see, will draw a wide range of responses so it's probably more helpful if you can clarify the perspective you're wanting views from.

    From the search engines perspective, Canonical has given a fantastic, and accurate description of how the engines treat the special characters including punctuation.

    For a human perspective though, you really need to test different things and find out what your market is most responsive to. I personally find that in the niches I work in that the pipe ( | ) is best for segmenting the title to provide snippets of information via keyword grouping. I find that it draws the right amount of attention and a good number of clicks as compared to other variations I've tried.

    Having said that, the consumers of each market/niche will likely respond quite differently and so you should test different formats and go with what brings the greatest result.
     
  16. Traffic-Bug

    Traffic-Bug Active Member

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    #16
    I fully agree with this, it doesnt matter which symbol you use in the title tag, it's all going to be stripped and normalized anyways, but if it should look visually presentable then I will go with the space and the vertical bar.
     
    Traffic-Bug, Nov 30, 2009 IP
  17. Leedir

    Leedir Peon

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    #17
    Thank you Canonical for the clear explanation. This was a question I had too. How about the underscore? Does it make a difference?
     
    Leedir, Dec 1, 2009 IP
  18. FPForum

    FPForum Notable Member

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    #18
    ^^ What he said ^^

    Honestly, pretty much all of them mean the same thing as far as google is concerned.
     
    FPForum, Dec 1, 2009 IP
  19. sreeja

    sreeja Peon

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    #19
    I think using symbols in tags make it more effective. It also helps to bring traffic to a site. The title tag should be kept between 60 - 90 characters in length. In search results, Google currently displays only approximately 65 characters of the title, some engines display more.
     
    sreeja, Dec 1, 2009 IP
  20. christyzen

    christyzen Peon

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    #20
    Yeah. IF it is necessary use pipe symbol( | ). I am using it for all my title.
     
    christyzen, Dec 1, 2009 IP