I can't believe nobody mentioned this yet: if you are already ranked and you change your title tag, be ready for a drop in SERP's, usually a big drop. I've seen it over and over and over. Had a site ranked number 1 for a competitive one word keyword, changed title tag (because the boss wanted it) and it dropped to 20 something for about 2 months, then back up to the top 10, and eventually top 5, but not number 1. Unless you have a compelling reason, DON'T change your title tag. Just my 2 cents.
Ok I have been there and done that it is noted and I appreaciate your comment. These I feel are major changes no major content added, deleted or reworded. Just a slight rearangement of the title tag. Probably just switching the keyphrase for the product in the tag. That being said the only thing being changed is the inner pages. I am willing to take the chance of sacrificing the little traffic I get on these pages to getting much more at this point. I know I mentioned I did not want to screw this one up but at this point I feel it will not have much of a change to the home page. I have seen this on several of my other site so I come here asking how to improve the inner pages of my oldest site that I just revamped in the last month. I don't think I will get sandboxed at this point or I would have probably been making a virtual sand castle as we speak. I have seen a couple of my other sites sandboxed within a week and had to wait it out 3-12 months not fun. Thanks all for your comments and concern. Appreciate any and all comments 2 cents or 2 bits.
If the site-url doesn't contain any relevant keywords, put it at the end. Put the most specific information about that page at the beginning.
Agreed, I've never done this either unless my domain name/site name has a keyword in it to begin with. In the SERPs, people can see your site name by looking at the URL that shows up in the index, if they even care at all.
That's really interesting. This ever happened to anyone else? I have not had this happen to me. Did you have kw in your tag that was moved or removed? Lots of weight placed on this tag so moving a keyword even one word further into the title could have caused this drop, not necessarily just because you changed the tag.
i think all depend on your landing pages.Homa page better go with company name, products, domain. inside landing pages i think use product > keywords that's ok. No need domain name or company name.
definatley Keyword | Product | Domain as what ever you put at the start of the title tag carries more weight with SE's
Agree with that, if you want to put your domain name in the title, write it at the end, and place keywords at the beginning.
I would drop your domain name from your title tag except on your home page. If people are searching for your domain name, you most likely expect they'll want to go to your home page anyhow, right? If people are searching for a product, you want them going to your specific page for that product. So, put the product keywords first. As to keywords, if they're not hitting using product names, they probably don't know what they want yet but are in the general research phase of their purchase process. As a result, you might want to try to route those folks to a "how to decide" or "top 10 things to consider when buying a <keyword>" page. Agree that pipes are good to separate title chunks.
Any one else? Is pip, hyphen or space better. I know some would say use a natural sentence or description in the title tag. I just have found tha does not work for me. I am still up in arms on what seperator is better! As far as dropping the domain name from the title tag and and putting the product befor the keyphrase is this too much changing and will it cause a drop? Anyone how proof or experience? These are all inner pages and I would keep the domain name on the home page. So the title tag would look like this on the inner pages ... Product - KeyPhrase instead of what it is now ... Keyphrase - Domainname - Product Anyone with a review site on products that is doing well willing to share? PM me ..
I know branding can be important and putting the domain name first in the title tag first but I am looking at this more from a up front SEO point of view. Even then I am not sure if I would put if first. Branding is one thing SEO is another for a small publisher trying to turn a buck. IMO I can see the importance of putting a domain name somewhere in the title tag for branding purposes. If I were merchant depending on most of my traffic from affiliates I may consider the domain name first. As an independant publisher I am solely focused on SEO at this point. Any more ideas or comments?
dose your domain name have a lot of competition, if not then you can keep the domain name at the last. you can even remove it, as it will still be ranking well in search engines!! so it should be keyword | product | domain name, with out the .com remember, if you rank well on the keyword, you don't have to worry about anything else! the keyword will pull a lot of traffic for you, cheers
I think it depends on your keyword. In ecommerce sites, I tent to do something like Buy Product Name | Website Usually, I find that the highest converting traffic is traffic that comes in organically from searching for the term "buy productname". This might not provide the most traffic, but it probably will provide the most targetted, and more specifically, you'll make more money.
I agree. The words at the beginning of the Title have the most value. It's ok to have up to 10 words or so, and it's fine to include the Company name - at the end for interior pages and a tthe beginning for home page (optional). So another version of this might look like: Keyword - Product - Company Name