For a newer website it does make sense to target a less competitve phrase initially. For example, when I started out I targeted budget web design rather than affordable web design.
Even a new website needs good strategies to get reputable not only in customers but for search engines as well. For keywords, you can use your targeted/finalized keywords from the beginning and refine your list once you start getting results. A good option is to use your primary keywords with long tail keyword (with less competition). This would not only cover competitive keywords but would also give a broader coverage to less competitive keywords. Good luck,
As far As Title tag is concerned that Title tag is completely depends on your targeted key phrase, see if your keywords are long tail then you can go through only keywords rather then with company branding, but your keywords are short tail and with geographical location then you can go through your company branding within Title Tag. Always keep your title tag within 75 characters.
you should keep only the targeted keywords in your <Title> tag, and also take care of that characters should be 60 to 65 characters used in your title tag
If you'll reread what I said you'll note that: 1) I never suggested using a <title> element to indicate anything other than what the page is about. If a page is a mortgage calculator, I don't have to have a title of "This page contains a mortgage calculator." or "Use our mortgage calculator to determine your house payment". Having a title of "Mortgage Calculator" tells the searcher EXACTLY what my page is about. And it maximizes the keyword density of the phrase I want to rank for. It's concise and focused. 2) I am VERY aware that most search engines (and definitely Google) ignore the meta description from a ranking perspective. I never said they used it to rank URLs. But optimizing a site isn't JUST about rankings. It's also about click-thru-rates from the SERPs and ultimately about conversions. Ranking #1 is worthless if no one clicks on you URL in the SERPs. And just because you rank #1 doesn't mean #2 isn't going to get more click-thrus than you. You want to maximize rankings, maximize click-thru-rates, and maximize conversions as an SEO. I said you should "optimize" the meta description so that it appears in the SERPs more often. I also said you should optimize it with a call to action to increase click-thru-rates. I am well aware that Google can construct a meta description. When you see a snippet like "sentence fragment... another sentence fragment... another sentence fragment..." they Google has decided to build a snippet from sentence fragments from the page. However, when Google constructs a snippet you have no control over what they show. And it is CERTAINLY not going to have a call to action in it to entice searchers to click on it. This is why meta descriptions should be optimized... to get your meta description to show more often as the snippet so that you CAN have your call to action displayed so people will be more likely to click on your SERP listing. Perhaps you don't understand WHEN google decides to constuct a snippet and when they use the meta description. If you did you would know that you can optimize the description to maximize the percentage of time your description is shown as the snippet. If you've done a good job optimizing your page, the <title> should contain the keyword phrase(s) most often used to find that page at the search engines. If people aren't finding the page with keywords from your title and are instead finding it with other keyword phrases more often then you've done a poor job optimizing. Here is how Google decides what to pick as the snippet: If your meta description contains ALL keywords from the user's search phrase then Google will typically show your meta description. Why? They want to be able to show ALL the keywords from the search phrase in BOLD print. If your meta description does NOT contain all keywords from the user's search phrase then Google will typically construct a meta description using short sentence fragments that do contain each of the keywords. You'll see several ellipses (...) in the snippet when this happens. I never once suggested you STUFF keywords in the title. Nor did I ever suggest that you make titles longer than 65-66 characters in length. I was simply trying to point out that there really is no limit to the number of characters Google looks at in the <title> element. Just because they truncate at 66, 67, 69, whatever does NOT mean Google doesn't consider the rest of the <title> when ranking your page. I've actually run controlled test that proved they look as far out as 300 characters at least. They will consider the entire title element even if it was 80, 85, 90, 100, 120 characters long. My point was that there IS no hard limit. If there is then it is somewhere beyond 300... If you'll recall I had just said that keyword density in the title element is very important and NOT to use superfluous, unimportant words in the title... the kind of superfluous words that make sentences. I was saying that of ALL the HTML elements on the page, the most important one to make concise is title. I actually think even 69 is way too long for most pages... unless you're targeting, say, 3 keyword phrases that each have 2-3 words in them each. I like shorter, more concise, more focused titles... They rank better. This one has me rolling on the floor... What exactly do you think an H1 is? You don't seem to be very knowlegable of HTML. You keep calling everything a tag, when most of the time you should be saying element... But perhaps you don't know the difference between a tag and an element. You probably alt= on <img> elements a tag as well, but it's not. But don't believe me... Go read it from the people who set the standards... the W3C. H1 is an ELEMENT in an HTML document, just like TITLE is and element, META is an element, BODY is an element, etc. When you talk about an H1 as a whole unit (including the opening <h1>, the value of the h1, and the closing </h1>) then it's an ELEMENT. When you talk about the syntax used to open the H1 element (specifically <h1>) or close the H1 element (specifically </h1>) then and only then is it correct to call it a tag. Honestly I have no clue as to what point you're trying to make about keyword density. Back around 1998-2002 keyword density of the content of the page was a major ranking factor. You could have keyword densities of 10% and rule the SERPs. But that is not the case anymore. Google like most engines figured out that this ranking factor was being abused. Repeating the same word 1 out of every 10 words makes for terrible content. It reads like total spam... So they drastically reduced the importance of keyword density as a ranking factor. It carries VERY little weight today as a ranking factor. Google doesn't want you repeating the same keyword over an over. They want you to write content to people, not engines. It's the body of the page... the main content on the page... that should be written for people. It should sound totally natural. If you speak naturally about a topic, you'll typically end up with a 1-2% keyword density. As far as "where" I learned SEO, I learned it over a long period of time from lots of sources. I know far more than you might think. And I must be doing something right. I make a 6 figure salary every year as a full-time professional SEO... and for one reason: I get results. I've done it as an inhouse SEO manager for a PR7 site that 85% of ALL US households know about. I'm doing it now as a consultant. We'll just have to agree to disagree, because I stand by everything in my post. And when people like Nigel stand by it, that should tell you something. Cheerio Mate!
I always say that the tittle is not a Tag becouse this is not like keywords or description they are meta tags, Length:57 maximun that google permits Xample:<title>Free we hosting :: Domain Name :: websitename</title> this is the right way it is recommendable that you have one keyword in your tittle and the exactly title in the midle there should be a logical title with your content as well