Most of us have heard that it is not a good idea to repeat a keyword in title tags. Now, if you go to google.co.uk and search for Sales Letters you will see a spammer ranked in #1 position. How do you like that? Then his H1 tag is totally outrageous. See his source. I would expect to be banned for doing such a thing Plus the guy only got a couple of backlinks. Dear Google, I am disappointed. I thought you would rank only quality sites.