Title Optimization

Discussion in 'Search Engine Optimization' started by Hemal Shah, Sep 16, 2009.

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  1. #1
    I have one confusion in title tag of the web page

    1. SEO Company India, UK, CA
    2. SEO Company India ~ UK ~ CA
    3. SEO Company India - UK - CA
    4. SEO Company India | UK | CA

    I want to google consider 3 different keywords such as SEO Company India, SEO Company UK, SEO Company CA.

    Which one title is best for SEO point of view and google guidelines?
     
    Hemal Shah, Sep 16, 2009 IP
  2. Canonical

    Canonical Well-Known Member

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    Those titles are ALL seen by Google as "seo company india uk ca" because they normalize the <title> element (replacing all punctuation w/ spaces) before evaluating it. If you've ever done INTITLE: searches at Google you will notice that a search for INTITLE:"keyword1 keyword2 keyword 3" (exact match) will get matches for titles with "keyword1 - keyword2 keyword3", "keyword1, keyword2 - keyword3", "keyword1 | keyword2 | keyword3", etc. If you've ever paid attention in Google WMT you would see on the pages where they show keywords found in inbound links that they do a similar normalization on link text (for example, another site linking to you with your URL as the link text - http://www.example.com/ - is seen as "http www example com").

    Personally if you only have a single page trying to target all 3 phrases, I would go with something like:

    where I would put the phrase I want to rank for the MOST 1st, the secondary phrase next, and the tertiary phrase 3rd... So the above title says I want to rank primarily for "SEO Company India"... but secondarily for "SEO Company UK"... and last (and yes, least) I want to rank for "SEO Company CA". But REALLY the primary keyword phrase here would be "SEO Company" since "SEO" has 33% keyword density, "Company" has 33% keyword density, and the search modifiers India/UK/CA having 11% density each... with "India" as the most important modifier (since it's closest to the beginning of the <title>), "UK" next most important modifier, and "CA" as the least most important modifier.

    However, ideally you would have 3 DIFFERENT pages... one page targeting "SEO Company India"... another page targeting "SEO Company UK"... yet another page targeting "SEO Company CA".
     
    Last edited: Sep 16, 2009
    Canonical, Sep 16, 2009 IP