Hi all, I changed my homepage title nearly 2 weeks ago,was on page 1 of google for my 2 main keywords.My serps the following day were destroyed for my 2 keywords,homepage disappeared from serps for about a week,currently on page 5!.I am doing ok for my longer tail keywords. In a panic I started researching this and found that you should not mess(at least not too much!) with an existing title tag if you are doing ok in the serps(site is approx 6mths old),it can be very damaging to the results as I have now found out. Originally I had my site name in the title tag,I removed this to make room for a few more charactrers but kept my primary keyword at the start.My question is should I return to the original title or leave the new one,any advice would be appreciated,I continue to build backlinks in the mean time anyway. Thanks
If your new title has your targeted keyword, just retain it and continue building backlinks, you should start going back up in serps again.
Good to know that it is best not to change the homepage title if it is already on page 1 of Google for the main keywords.
I totally agree with this. If you are on page 1 may be position 5-6-7 then just make content change or do backlinks creation. never touch title. last year i was the victim of the same thing...
You should always think 3 times before changing the homepage Title, Try to have the older Title tag and check whether there would be any change in the ranking or not? And you also should be continuous in building more and more backlinks for your site.
Did you regain your position and if so,within what time frame..or did you revert to the original title?