Tips to promote your Brand by Online Ad Marketing

Discussion in 'General Marketing' started by xdxy, Sep 3, 2009.

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  1. #1
    I would like to share some points which may help to enhance your Online Ad Marketing performance & also promote brand.

    1. Make your Online Ad Banner Attractive.
    2. Call to Action on Banner.
    3. Keep Ad personalize.
    4. Being relevant between Online Ad and Landing Page.
    5. Keep online Ad series consistent.
    6. Interaction Online Ad (Data capture).

    Check to see if your Online Ad good enough: http://xdxy.com/tips-to-promote-your-brand-by-online-ad-marketing/
     
    xdxy, Sep 3, 2009 IP
  2. gdi

    gdi Peon

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    #2
    great tips :)

    the most important is number 6 for internet business
     
    gdi, Sep 3, 2009 IP
  3. senecacollege

    senecacollege Well-Known Member

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    #3
    nothing special, thanks anyway
     
    senecacollege, Sep 3, 2009 IP
  4. Candise

    Candise Peon

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    #4
    1. Make your Online Ad Banner Attractive. Our goal to publish Advertisement is to promote product and brand unless target audience noticed this Ad and click through to check the details. Makes your banner attractive could help to drive more attention and improve Click Through Rate.

    2. Call to Action on Banner. You do expect visitor notice your Ad and click it, do you? Put a Strong Call to Action button over the banner and give a reason to your visitor, will definitely help to increase CTR.

    3. Keep Ad personalize. Some Ad publishers embed codes behind flash Ad banner to show personal greeting message base on IP address and cookie. Per my experience on that, most of them obtained tremendous successful CTR.

    4. Being relevant between Online Ad and Landing Page. Keep landing page consistent with Banner is very important. Think about when visitor being attracted by Banner which showing ‘Email Marketing eBook’ with call to action button as ‘Free download’, He clicked it, and being lead to ‘Application sale page’ instead of register-to-get-free-book page. What do you think the conversion will be? will it be high? definitely NO. Click to check the Ad Banner showing on this blog to see if the landing page are consistent. I really expect they are.

    5. Keep online Ad series consistent. When designer creating banners in different format and different size. Remind them to keep those consistent, help visitor to differentiate your Ad easily. It’s YOU, instead of other companies. IBM is very good at it.

    6. Interaction Online Ad (Data capture). Some of Ad publishers aim to drive traffic to their website and encourage visitor to register, have you ever considered to show registration form on your Online Banner? what I can tell the Data Capture on flash Ad banner really works!

    Good luck on your Online Ad Marketing!
     
    Candise, Sep 3, 2009 IP