In my estate agency here in Mallorca we have done in the past and continue to use Direct Mail as a method for getting new listings and I'm sure that many others out there do too. And not just estate agencies but for anyone else that uses direct mailing to get leads, here are some tips to increase response and conversion: Address the envelope by hand. If it looks like junk mail, it will get treated as such and binned, increase your chances by writing the envelopes by hand or at least printing the envelopes with handwritten style fonts. Personalize the envelope. If you know the owners name, use it as a personally addressed envelope has much more chance of being opened than a "Dear Homeowner". If you have the funds, buy a mailing list. Use the full address. Even if you are canvassing an area yourself, pretend you are the postman and address the envelope correctly with the name if you have it as before, the street, number, town and postcode. Post it. Yes, send the envelope buy post. Something that has been received by post, with stamp on it, has a much much greater chance of being opened. Again, if your budget is limited, scan a processed stamp and print it on the envelope, with the high quality printers of today standards it's a doddle. Put the right envelope in the right mailbox. Or not? Here's something I've just thought of whilst typing this: How about "posting" it in the wrong mailbox and so get the neighbour to pass it on. This way you get automatic "third party approval" - (Try this at your own risk though, I've just thought of it and have no way of knowing that it works!!!). There you go, just few ideas that we have used successfully and I have some more which I will leave for another day...