Tips to improve the quality score in PPC

Hello friends,

I just want to know that how i can improve my quality score in CPC (PPC)? Please reply, as i am not sure about it.

 

These are the factors to improve your quality score:

The relevance of your text ad
The relationship of every keyword to its ad group
The CTR
The past performance of your adwords account

 

Appreciated answer thanks

 

Break out your campaigns with different ad groups with the ads tailored to the keywords. For example, if you have a search campaign selling a guestbook and you have dozens of keyword phrases which may include things like "buy wedding guest book" "wedding guest book" "birthday party guest book" etc. You should narrow this campaign down into many different ad groups where one has all the keywords which include wedding in them and the ad itself should include the words wedding guest book. Each ad group should have as few keywords as possible associated with it.

 

Hello, also, you should know about improving your quality score.
The main steps for it:
- Improve your click-through rate;
- Improve the relevance of your ad to the search term
- Improve the relevance of your landing page

 

Keywords: Your Keywords are the most prominent factor and are defined as “Poor”, “Ok”, or “Great” depending on their seeming relevance to the rest of the account.
AdText: Ads should be relevant to any keyword listed in your ad group and should contain keywords.
Landing Page: Your landing page is crawled by spiders for keywords.
CTR: Helps the quality score determine an ad’s position on a search engine results page, as well as the minimum cost per click.
Minimum Bids: These are determined by quality score, when Google decides how relevant the keyword is to the search query.
Campaign/Account: Google has not confirmed to what level of analysis they factor in campaign and whole account relevancy or data.
Ad Performance History: Site targeted and search network ads’ performance history is used to determine rank.

 

Focus on CTR, this is backbone of CPC/PPC

 

i think about how to improve the PPC quality lies on the web pages, more reputable the web page more quality it become.

 

I would like to suggest some ways thta can help you to improve your campaign and lower your cost per click:
- define clear goals fro your campaign;
- long tail keywords;
- proper Ad development;
- creating dedicated landing pages;
- track all data carefully;
- incorporate Ad extensions;
- A/B/C Split testing;
- improve your Ad score;
- get creative with niche sites;
- refresh regularly;
- brainstorming.