Most of the business do have blogs for their latest news, etc. However I see a lot of business don't have blogs for their businesses. Here are some reasons, after which you should consider starting a blog for your business. 1. Blogs rank better in search engines than your websites: Especially, Wordpress, if you notice that WordPress platform ranks better in Google than any other. May be WP builders have made it that seo friendly or they know Google very well. Who knows, but the main point here is Blogs rank better! So, get some more traffic to your business and enjoy! 2. Blogs give your customers a chance to interact: Now a days, people want to interact with the business they are trusting. So, blogs give your customers an opportunity to interact with your brand. 3. They can get advises from you: Obviously, when you're selling something, then people think you're its Guru.. So, on your blog give some GOOD advises and tips related to your business. This will help people to trust you even more and follow you. So, just install a blog on your business site and see your traffic improving.. [soruce]
Blogs also get your "Brand" out to the marketplace. Helps you network with others within your niche. Easier to create than a traditional website...you can update the content quicker and easier. They are highly customizable. Very inexpensive to create. Laser targeted to reach your customer base.
It is important to every online business to have a blog site to extend your main website's influence to reach your targeted audience and provide them your quality product and services that will benefit them for many purposes and eventually shared by other people.
Now a days every people are realizing that they should own a blog for their business , because it is easy to share quick information with all people. when someone ask about their business , no need to give a leaf late to them - you just share your website or blog then they will able to read or get all of your information from any place.
Having a blog with great content also gives your brand great exposure and it can make you look more knowledgeable in what you do. To me, having great content is always a big plus.