Tips on Section Targeting Adsense Ads - Making your ads more relevant

Discussion in 'AdSense' started by visio, Jan 3, 2007.

  1. #1
    Some people ask me how to make their ads more relevant. Usually you tell them the usual about targeting your page but many don't realize Google has a built in feature which allows publishers to tell google to emphasize or ignore sections of a page.

    Read the full article here: http://www.1stsearchenginerankings.com/2007/01/03/tips-on-section-targeting-adsense-ads/

    Let me know what you thought. Did you know about this before? If not did it help you? If not why not?
     
    visio, Jan 3, 2007 IP
  2. Tearabite

    Tearabite Prominent Member

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    #2
    Yes, i've tried it and it didnt help me much, if at all - but it might be becuase the pages i needed it on just dont have any ads.

    YMMV
     
    Tearabite, Jan 3, 2007 IP
  3. visio

    visio Well-Known Member

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    #3
    Well theres your problem right there. It is for each individual page so if Page17 is having Adsense target problems you need to use it on Page17 not page1, page5 or any other page. be sure as I noted to give enough content in each tag to show Google what is relevant but not too much. Give it atleast 2 weeks to take effect.

    Good luck!
     
    visio, Jan 4, 2007 IP
  4. maryn

    maryn Peon

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    #4
    Can you add that code to just one word of your text in the middle of a paragraph? For instance:

    The annual <!-- google_ad_section_start --> Used Car <!-- google_ad_section_end --> best bet awards are based on the following criteria: reliability, safety, and availability.
     
    maryn, Jan 4, 2007 IP
  5. kh7

    kh7 Peon

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    #5
    On pages with little content you need to either add a paragraph of text or metatags (don't spam, just use relevant keywords).
     
    kh7, Jan 4, 2007 IP
  6. kh7

    kh7 Peon

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    #6
    They advise that you do put a lot of content in the tags. Not always easy, but a few words isn't going to cut it, I'm afraid.
     
    kh7, Jan 4, 2007 IP
  7. chatmasta

    chatmasta Peon

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    #7
    Yes, I've used this before. It's a very helpful method for proxy sites as you want to emphasize the little content that you do have.
     
    chatmasta, Jan 4, 2007 IP
  8. Computerized

    Computerized Well-Known Member

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    #8
    Yeah, tried it and didn't help much. Maybe it was just me though.
     
    Computerized, Jan 4, 2007 IP
  9. PoisonPen

    PoisonPen Guest

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    #9
    does this work on blog posts
     
    PoisonPen, Jan 4, 2007 IP
  10. adamk

    adamk Peon

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    #10
    Yeah, it does work on blog posts too.
     
    adamk, Jan 4, 2007 IP
  11. PoisonPen

    PoisonPen Guest

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    #11
    Would I place the code in any post that i make . or do i place the code within my blog template
     
    PoisonPen, Jan 4, 2007 IP
  12. visio

    visio Well-Known Member

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    #12
    Google says to use as much content as possible in a tag so i would assume that would raise flags or at the least be useless.

    Within your post because the tag must surround certain text. It works for each page individually as well.
     
    visio, Jan 4, 2007 IP
  13. PoisonPen

    PoisonPen Guest

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    #13
    Thanks for the tip . I will try it out tonight and see how well it does
     
    PoisonPen, Jan 4, 2007 IP
  14. s_u_p_e_r_s_a_m

    s_u_p_e_r_s_a_m Peon

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    #14
    Thanks for that, see how it works...

    - Sam
     
    s_u_p_e_r_s_a_m, Jan 4, 2007 IP
  15. PoisonPen

    PoisonPen Guest

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    #15
    hello do you know if this would be a illegal tag to insert into my posts


    <meta name="keywords" content="bluetooth" />
     
    PoisonPen, Jan 4, 2007 IP
  16. kh7

    kh7 Peon

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    #16
    If your pages covers 'bluetooth', this is precisely what I mean by adding keywords to metatags. Do avoid spamming. Targeting works best if it is actually related to your subject.
    Your example is a bit meager though: only one keywords almost defies the nature of the keywords metatag. I mean, having the word bluetooth on your page is not exactly going to require metatags.
     
    kh7, Jan 5, 2007 IP
  17. visio

    visio Well-Known Member

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    #17
    It wouldn't do anything for you. Google wouldn't pay much attention to it. It would be seen as a keyword tag and pretty much useless.
     
    visio, Jan 5, 2007 IP
  18. Eric Giguere

    Eric Giguere Peon

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    #18
    Misconception. The Googlebot doesn't pay attention to meta tags, but the AdSense crawler does. It's not bad to use meta tags, but you have to use them properly (i.e. they have to be relevant and correct and not too long).
     
    Eric Giguere, Jan 5, 2007 IP
  19. adflakes.com

    adflakes.com Peon

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    #19
    I agree that adsense crawler uses the meta tags. Before, one of my website was displaying irrelevant ads so CTR was very low. After using meta tags, I got relevant ads displayed followed by a higher CTR.

    Regarding section targetting, I am using it with one of my website with a left column which is standard on all pages. I can tell google to focus more on the content of the main body of the page compared on the content at the left
     
    adflakes.com, Jan 5, 2007 IP
  20. visio

    visio Well-Known Member

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    #20
    I wa I mas thinking about the Google robot but you maybe correct. I can't say your wrong because I have no evidence to prove it and it seems logical in a way. I may try it sometime to see if it improves relevance. If so i will add it to my adsense targeting article.
     
    visio, Jan 5, 2007 IP