Tips on Optimizing a Massive site

Discussion in 'AdSense' started by sunzfan, Sep 12, 2007.

0
  1. #1
    I help run a website that has over 4 million pageviews a day, but sadly has yet to be accepted into Adsense premium. We make a huge chunk of revenue from Google, but not as much as we should considering our size, mainly due to our area of social networking and the fact they pay so little per click. Any suggestions to improve our ppc / smart pricing?

    we have 3 ads on each page...go down to 1?
    competitive ad filter?

    Any suggestions would be appreciated
     
    sunzfan, Sep 12, 2007 IP
  2. CanaryWharf

    CanaryWharf Peon

    Messages:
    218
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #2
    What is the site?
     
    CanaryWharf, Sep 12, 2007 IP
  3. ForgottenCreature

    ForgottenCreature Notable Member

    Messages:
    7,473
    Likes Received:
    173
    Best Answers:
    0
    Trophy Points:
    260
    #3
    Well, is your ctr + eCPM high by any chance? Are you using ad-links or content ads? Google search too?
     
    ForgottenCreature, Sep 12, 2007 IP
  4. zsk_00

    zsk_00 Peon

    Messages:
    89
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    try both.
    Reduce the number of ads from 3 to 2 or 1 on some pages and see if CPC changes.
     
    zsk_00, Sep 12, 2007 IP
  5. sunzfan

    sunzfan Peon

    Messages:
    111
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Our CTR is .60% - but our users usually view 16 pages each on average - so I kind of look at it like 9%

    We are not currently using adlinks, but we do use Google Search a LOT
     
    sunzfan, Sep 12, 2007 IP