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Tips on Minimizing Risk When Link Building

Discussion in 'Search Engine Optimization' started by contech, Apr 20, 2013.

  1. #1
    The main reason why people get penalized when building links are:
    • Anchor text penalties: You get too many links with commercial or keyword related anchor texts. Exactly where the threshold is, I am not exactly sure. I think keeping your main keyword as being less than 10-20% of your total links keeps you in the safe zone. The more diversified your anchor text links are, the better.
    • Unnatural links penalties: You get too many links from bad neighbourhoods (Spammy blog comments, blog networks that have been flagged, links from pages related to pornography, Viagra, gambling etc).
    • Lack of topical links: It’s possible to get penalized if you have too many links from domains that are not related to your site.
    • Link Velocity: If you get a large amount of low quality links over a small period of time, this can cause websites to get penalized or sandboxed in the case of new sites.
    • Blogroll/footer/site wide links: If you have too many links from the “boiler plate” sections of a website you can get penalized.
    For this reason I recommend the following tactics:
    • Pillowing: Pillowing is the process of building links with a wide variety of anchor texts. People often think that Google is an all-seeing computer God. That is not the case; it is simply a computer algorithm. You can avoid a lot of Google penalties by building large quantities of links with a diverse selection of anchors. I would concentrate on URL related anchors (Domainname.com), brand related anchors (Your Site Name), and generic keyword anchors (Click here, Read more etc).
    • High Trust and Authority Links: In the next section I will be talking about how not all links are created equal. A couple of very high quality links from relevant domains will do wonders for your rankings and provide you with trust to avoid penalties.
    • Consistency: Nothing screams spam like a spike in low quality links. Google has algorithms to tell the difference between when something goes viral and when something is being spammed to death. Good link building is consistent in nature.
    Be sure to read guide the guide in full as it will surely help you to be successful when doing off-page optimization.
    contech, Apr 20, 2013 IP
    praetserge and sachin410 like this.
  2. reaz.theprince

    reaz.theprince Banned

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    #2
    Thanks for your post.
    reaz.theprince, Apr 21, 2013 IP
  3. contech

    contech Member

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    #3
    no problem
    contech, Apr 21, 2013 IP
  4. AmanDH

    AmanDH Active Member

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    #4
    Very nice thread :)
    AmanDH, Apr 21, 2013 IP
  5. OfficialRTS

    OfficialRTS Member

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    #5
    Its not about the size anymore but the quality. Rather then feeding spammy link to your main blog, you should build up smaller blogs with many backlinks to filter through all the mess. As long as you have diversity with less spammy links you will be fine.
    OfficialRTS, Apr 21, 2013 IP
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  6. WebDev Solutions

    WebDev Solutions Well-Known Member

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    #6
    Another tip would be to refrain from pinging links that you know will eventually be crawled naturally. By all means go ahead and ping links which probably wouldn't be found otherwise- but expediting the process of the others will only lead to potential manual web spam penalties from Google.

    WebDev
    WebDev Solutions, Apr 21, 2013 IP
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  7. contech

    contech Member

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    #7
    Anybody wants more threads like these such as the ultimate guide for seo creating web2.0 properties? I can give a lot of points and great tips to avoid pit falls. It just so disappointing not getting any likes after sharing such topics. I wouldn't know people like it or not.
    contech, Apr 22, 2013 IP
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  8. afoley77

    afoley77 Active Member

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    #8
    I want to ask that if we make good quality of back links fastly then will Google penalize my site? Or not?
    afoley77, Apr 22, 2013 IP
  9. contech

    contech Member

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    #9
    Depends, as long as you build links in a natural way then google won't penalize your site. like for example, you create web2.0 properties, make sure that your post in this web2.0 properties has links to other authority sites as well like link 1 pointing to your main site, link 2 and link 3 is pointing to yahoo or cnn news. that way google thinks its natural just repeat process when creating web 2.0 properties.
    contech, Apr 22, 2013 IP
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  10. afoley77

    afoley77 Active Member

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    #10
    Hey contech,
    If i am doing directory submissions and at same time i am doing social bookmarking like 15 directory along with 15 bookmarking same time by two person for same site then will Google penalize me? M i doing right or not?
    afoley77, Apr 22, 2013 IP
  11. contech

    contech Member

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    #11
    Yes your doing it right, Its okay. Just really make sure what you're doing looks very nature in the eyes of google, make your anchor text different at all times that is related to your main keyword and don't do this all the time, you could try maybe twice a month or something. It will be surely effective.
    contech, Apr 23, 2013 IP
    afoley77 likes this.
  12. gkuang2

    gkuang2 Active Member

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    #12
    thanks for the post, another important point that people tend to forget is that when people build large amount of backlinks in a short period of time. This raises a lot of red flags with google and they don't like that.
    gkuang2, Apr 23, 2013 IP
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  13. afoley77

    afoley77 Active Member

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    #13
    Hey contech,
    Thanks for your reply..:)
    afoley77, Apr 23, 2013 IP
  14. Alenzo Kepper

    Alenzo Kepper Member

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    #14
    I do agree with all the points mentioned above by "Contech". Link building is the only process to get ranking for a competitive keyword. For minimizing risk you first start with posting your site to free ad site(local directories like Quick, yellowpages etc).

    Divide your link building process to small time frames and gave pause after completion of each time frame. For example in first phase complete your submission to local directories and stop building links for a week. After that you can start another process.

    According to my experience blog review and article post is a safest method. Google won't ban you if you get in content links.

    We cannot guarantee what we will go, will always be in your favor because we are in field of SEO so try different methods and case studies.
    Alenzo Kepper, Apr 23, 2013 IP
  15. alex06295

    alex06295 Active Member

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    #15
    Very good tutorial.

    We have to build natural links mainly so that we won't get any penalty, I would say.
    alex06295, Apr 23, 2013 IP
  16. contech

    contech Member

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    #16
    Thanks alex. Its nice to know that I was able to help others somehow.

    I notice that my likes increase to 4 even though I'm just new to this forum so I want to give in return a further more explanation when it comes to LINK BUILDING to show my appreciation.

    For today's tutorial let's focus on creating web 2.0 properties to create authority pages and an authority site.

    So what is an Authority page?
    Answer: Its a page where lots of other pages link to, but it doesn't link to many others.

    How about an Authority site?
    Answer: Simple, Its a site with lots of authority
    pages.

    Here's a diagram of how this works.


    [​IMG]

    Hope the diagram tells it all but since others might not be able to understand it fully, I would explain it to you furthermore. ^_^

    Your main goal is to build lots of other sites (web 2.0 sites) that are closely related to your main sites niche and then you link them together.

    Not literally you would link them together because it would look UN-NATURAL.

    Here's a proper way in how you link them, focus focus okay? :)

    Site A is your main site.

    Site B,C,D,E are you're web 2.0 properties

    You link homepage of Site B to homepage of site A and to the homepage of site C. gets? B (2 links) to A and C (Homepage) so that means you don't link site B to D and E.

    You link C to A and D and you link E to A. For example, If you're main site is about Speakers, site B might be about Sony Speakers, Site C might be Samsung Speakers, and then site D might be Panasonic Speakers. I think I should add too that you should NOT always link to the homepage of Site A (Check Diagram again).

    Anyways that's the main concept for the tutorial and hope it helps.
    contech, Apr 26, 2013 IP
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  17. afoley77

    afoley77 Active Member

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    #17
    Yes, it is very helpful, what your image is not so much clear. Overall, it is a really good addition to this thread..
    afoley77, Apr 26, 2013 IP
  18. anne785

    anne785 Banned

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    #18
    Was informative. Thanks for sharing it.
    anne785, Apr 26, 2013 IP
  19. contech

    contech Member

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    #19
    No problem, stay updated on this thread as I'll be posting more tuts soon. Next tutorial would be how to create a quality content in your site in a very easy way!
    contech, Apr 28, 2013 IP
  20. seawind

    seawind Active Member

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    #20
    I think website group is not a good idea. Google will catch it easy.
    seawind, May 5, 2013 IP