Tips On Landing Page Optimization

Landing Page is a web page that makes the visitors arrives to your site either by clicking a link or an advertisement. Landing Page can be any page on the website.
Landing Page Optimization(LPO)is a technique in internet marketing rather a part in the conversion rate optimization(CRO)that helps to drive more traffic to your site and further converting them to your customer.
Tips on Landing Page Optimization
• Relevant Information-The page should have relevant information that made the users click on your link.
• Expectations Mismatch-Make sure that both the title and the content of the articles don’t mismatch.
• Low Bounce Rate-Low Bounce Rate for your site is always good in the eye of search engines to find you.
• Navigation to the right page is important-If the landing page is an advertisement about your company’s deals and offers, navigate the user to the right information page about the offer prices and deals without playing hide and sick with them.
• Avoid Multilayer Navigation-It’s a good practice to avoid multilayer navigation (i.e. don’t make the user navigate from Page A to page B and finally to page E where the user’s information is only in Page E. Keep it simple. Only link to the Page E.)
• A/B testing –This testing will help you to track which part of your landing page out of the two different versions(A and B)is helping you to drive more traffic to your site.

 

We currently use A/B Testing and it is a fun tool to work with because it works.

 

landing page is the key to achieve success with online advertising. so it is necessary to optimize it.

 

Thanks for the great tips. Landing page optimization will reduce the workload of SEO. We don't want to give much more effort to whole entire site. We just look at the landing page and getting few links for that page, we will rank soon.
thanks,

 

Thanks for great information.. might be this is useful to new SEO members...

 

i have website with thousands of different products. There are different landing pages. the question is can i run A/B tesing?

 

Very nice info your share..thanks

 

Yeah, when it comes to online advertising, landing page optimization is very important. Great tips there.

 

Images, headlines, call-to-actions are one of the most important elements in landing page optimization.