I'm sure some of you will have heard of "Google Guy". He is an ex-employee of Google and once, kindly posted on WebmasterWorld a list of things that he knows Google to think well off. Or rather, did at the time. Google are always changing their opinions but I think some things will always remain the same. Here are some of the recommendations which I found particularly useful. 1. Four of the 26 pointers by Google Guy speak of adding content. Add, add, add. Google loves it, and your visitors will love it. Assure it is quality content though. You are looking for quality over quantity here. Sure, you can turn out 5 mediocre articles in the time it takes to write one excellent article. However, once that excellent article is on your site, people will bookmark your page and recommend you to friends and online contacts. 2. Keep your pages small. Aim for between 5K and 10K. Many of your visitors will still be using dial-up connections. Don't alienate these visitors by building pages that load slowly. 3. Use your keyword in the following ways: Once in the title, once in the description tag, once in the heading, once in the url, once in bold, once in italic and once high on the page. Don't aim for misspelled keywords. The search engines are getting smarter and now often correct spelling mistakes as people search for them. 4. Create links from one page to another within your website. In this way, you even-out the entire PR of your website, as opposed to having one page which ranks very highly and other pages which don't. So, for example, if when writing one article, you mention a point which is covered in more detail in another article, link to that article. Use the keyword for the other article in the link. 5. If you are using your website to promote your off-line business, don't just put up an online flyer. Provide your visitors with information that they can use, not just information about you and your company. Unless they are specifically looking for information about you, they will click away from your site.
Number 2 is very important. Pages with lots of contents will be difficult to download so other with slower connection might leave your website without reading it..
Google Guy = Matt Cutts Matt gives out some real good advices, however, Not all are requried to be picked up. Test some stuff, You can see different results, Dont take everything as it is..Bend the rules, Experiment, and then work on for best results.. However there is no Denial, Good Content + Good Links = Good Serps