For immediate results, pay per click (PPC) is the best option to get traffic from PPC search engines. I think following tips would help in targeting traffic through google adwords : First, you need to set up a Google Adwords account, which uses USD to avoid the cost difference of currency. If you specify dollars as your account currency, it could make a significant difference to your pay per click management cost. While crafting an ad, give a catch headline instead of concentrating too much on ad text. Next to this lies your url which opens your website if clicked. If you have one domain name, it doesn't necessarily mean you need to use it. Instead, you can use a different url to that of your destination provided the url given deals with the same subject. By following this tip, you can increase your level of profit by 100%. All it takes is a little creativity and you'll find your click through rates reaching new heights with your AdWords pay per click bid management. Since Google AdWords displays hundreds and thousands of keywords, which are practically not possible to use in the contents. Having thousands of keywords is not a good idea from a testing/tracking or PPC campaign management. Google will help you cap the numbers of keywords around the 5000 level if your pay per click account management is good. So, find the good keywords that work to yield return of your investment on PPC campaign management. Feel free to contradict and please do some more additions. Thanks n Regards, Dracs
Not sure what you mean by a 'catch' headline. The first line of the advert should almost always include the keyword, or your Quality Score will be clobbered. Quality Score is the single most important thing to focus on in Adwords. This determines your required cost per click for any given position. Regarding the number of keywords to use, I've always used a 'throw everything in and see what works' approach. After a week or two, get rid of keywords with high traffic and poor performance.
Welcome to the forum, Dracula. Always good to have advice that's not centered around an affiliate link. I wouldn't devalue the ad text so much, though. Is the headline more important? In my opinion, yes. But the body of the ad gives you the opportunity to repeat your bolded keywords throughout. Not to mention, the body also lets you expand on the headline's theme.
Or alternatively telling people why they should visit your site instead of all the others that are advertising the same thing? I think that the most effective advert text varies depending on the product and what the other advertisers are doing - if you do the same as everyone else, your advert won't stand out. There are plenty of suggestions on this forum about different ways to write adverts, but there's no doubt that whatever you are doing, you should test, test some more, and when you've done that, try testing something else.
yeah right.....i keep on rotating my advertisements and is currently doing that only...ill keep a check on maximum traffic gained advertisements. i keep them in list and rotate other that have no or very less traffic. i think this is ok....correct me if iam wrong...
Personally, I always have two or four adverts running (depending on whether I am testing one or two changes), and as soon as I can see which ones are working the best, I get rid of the bad ones, and introduce some more. You can go down a more complicated route like Taguchi Testing, but my foray into this was a bit disappointing...
I'm surprised how few advertisers take full advantage of Google Adwords' free split testing service... ... I only know this because I stumbled upon a loophole that shows me our competitor's ad variants on any Google search -- I created a 6-minute FREE online tutorial on how to do it at: http://www.metacafe.com/watch/509283/google_loophole_reveals_amazing_ad_discovery/ Any time I create a new campaign, I ultimately max out the number of ad variants (current limit is 50) in about 12 days. It's not unusual to have my best-performing ad generate 300% more clicks than my worst-performing ad. Are you submitting 50 ad variants to your Google Adwords' campaigns?
The problem with running 50 different ads is that you can't be sure which ones work or don't for months - there's not enough data... Running a few at a time will mean this within a few weeks or so, you've got a good advert...
That's not my experience -- perhaps you're running ads with very low search volume. Using this strategy of posting 50 ad variants almost always generates a doubling of response (only once has it not -- it only boosted reponse 79.8%). Is it a lot of work? Yes. But is it worth it? Of course.
Not convinced... If you've got two adverts, A with a 4% c/r and B with a 5% c/r, and you get 5000 impressions per day, then how long do you have to wait before you're 95% sure which is better? The answer is one day. To get the same result if the traffic is shared across 50 campaigns, it would take about 48 days. To put that another way, if you're confident that your new adverts will be better than the old ones, you can test 48 new adverts, and see a big improvement. If you want to try a lot of options at the same time, try Taguchi testing - you only need 16 different options to test up to 64 adverts.
PPC is the easiest, and best way to get cheap and good adversitment. By the way, one person in DP posted few days ago nice tip. Try to add word "Ultimate" in header. You should get better results then
I'm with ya' on Taguchi testing... I use it for my landing pages (but have yet to see exactly how to do it the right way with Adwords)... ... Can you point us in the right direction on how to employ Taguchi testing with Adwords (and track it properly)?
Sorry - had to do it the hard way, and it didn't really work out very well for me. I think Cianuro may know more about it than I do. In brief, I came up with four options for each line of the advert, and used a Taguchi matrix to select 16 orthogonal options to test. Eventually I came up with the 'best' advert, but as I was understandably concerned about interactions between the advert lines, I tested this against an old advert. It lost. Badly.
I'm a bit confused... ... Are you reconsidering my thoughts about ultimately creating 50 ads to double clickthru rates -- that's what works best for me right now.
50 adverts. what is guarantee that those will work? what about advertising on kelkoo? have u ever tried that?
Not really. If it works for you, that's great. Though coming up with another 50 when you've picked the best one could be tricky!
I've been running a adword campaign for a week now and i've had 0 clicks. I think my niche is too saturated though.
Too saturated how? There are still the same number of PPC adverts showing... How many impressions have you had, and where is your advert appearing? If you've had plenty of impressions, but no clicks, people aren't being drawn to your advert, so your advert text needs some work. There are plenty of posts about good/bad advert text...